Beyond Better with Stacy Ennis

Beyond Better with Stacy Ennis

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Beyond Better with Stacy Ennis episodes

  • 65. You, author: the nonfiction book-writing process (replay)

    This podcast episode is a recording of past webinar I did on the book-writing process. This training replay covers an overview of the book-writing process, including the why behind a book (so important!). You’ll learn the difference between the creation and production processes, and we'll deep dive into creation: idea, outline, write, and revise. We’ll also take a high-level look at production: design, proof, publish, and launch.

    Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

    Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

    To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

    1 hr 2 min
  • 64. Building a thought leadership platform as an author with Naren Aryal (replay)

    Growing your influence and impact as an author requires more than just writing a book people want to read. You need to show up with passion, purpose, and consistency to develop a solid author platform that attracts an audience. In this episode, I talk with founder and CEO of Amplify Publishing and Mascot Books, Naren Aryal. Along with solid advice for growing a thought leadership platform as an author, Naren shares insider publisher secrets. If you’re an aspiring or published nonfiction author, don’t miss this informative (and fun!) episode.

    Learn more about Naren’s publishing companies:

    • Learn more about Mascot Publishing: www.mascotbooks.com
    • Learn more about Amplify Publishing: www.amplifypublishing.com
    • Learn more about Real Clear Publishing: www.realclearpublishing.com
    • Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

      Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

      To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

      28 min
    • 63. How to develop a 7-figure money mindset with Octavia Conner

      Money. It’s one of the biggest sources of stress entrepreneurs face. This week, Octavia Conner, founder and CEO of Say Yes to Profits, shares some of her top strategies to go from financial distress to abundance—and grow your company as you grow your money mindset.

      Octavia Conner has been quoted in Forbes and featured in Afro Tech and Intuit. Selected as a top-50 accountant in North America for two consecutive years and acknowledged as an award-winning, best-selling author and professional speaker, Octavia combines over 20 years of business, accounting, and financial experience. Basically, she knows her stuff!

      If you want to reclaim your financial power and grow your business, you won’t want to miss this episode!

      In this episode, we cover:

      • money moves to reach six and seven figures in your business
      • how to go from money drought to six-figure cash flow
      • why and how Octavia left a cushy role as CFO to start her own business
      • what Octavia learned when she failed the first time launching her business
      • how to achieve financial peace of mind
      • why having a financial strategy matters in reaching your business goals
      • Get to know Octavia:

        • Say Yes to Profits website
        • Follow her on Instagram
        • Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

          Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

          To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

          31 min
        • 62. How to run a profitable, scalable consulting business with Michael Zipursky

          Michael Zipursky is the CEO of Consulting Success®, a consulting business that specializes in helping entrepreneurial consultants grow profitable, scalable, and strategic businesses. We talk about Michael’s journey through multiple businesses and how he transitioned from burning the midnight oil to structuring his business in a way that supports a lifestyle of freedom. He shares what a healthy entrepreneurial work-life balance looks like for him and the mindset shifts necessary to achieve it. Hint: the key is to optimize our business and our lifestyle so that we can start enjoying more of what we want today and not delaying it for the future.

          Michael explains how authorhood impacted his business (Michael has published three books to date), as well as the four pillars of developing a highly profitable, scalable coaching business (the components of his Clarity Coaching program); content marketing; social media; and more.

          This is a value-packed episode you don’t want to miss!

          Get to know Michael:

          • Consulting Success website: www.consultingsuccess.com
          • LinkedIn: www.linkedin.com/in/zipursky
          • Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

            Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

            To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

            46 min
          • 61. Getting help to grow your dreams

            In this week's solo episode, I share three core stages of my business, the mindset changes I made along the way, and the support I leaned on to make my dreams happen. I also share why my husband decided to be a stay-at-home dad, and how we have made decisions in alignment with the life we want—not what society thinks we should do.

            I recorded this episode on Independence Day in the US, as I was reflecting on what independence means to me. (Hint: It's not the American value of self-sufficiency.) I can’t think of a better topic to share this week as I reflect with gratitude on thirteen years of business and all the help my family and I have gotten along the way.

            Join my email list: http://stacyennis.com/join

            Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

            Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.

            To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

            42 min
          • 60. Websites that convert with Jeffrey Shipley of TONIC Site Shop

            This week, I’m joined by Jeffrey Shipley, cofounder of TONIC Site Shop. In this insightful, vulnerable discussion, we cover effective website design, and Jeffrey shares practical action steps to create a website that effectively communicates your brand and converts.

            My favorite part of this interview? His story. We discuss mistakes and lessons learned along his entrepreneurial journey cofounding TONIC Site Shop and building it into the wildly successful company it is today. Plus, we pull back the curtains on our businesses to explore working within one’s zone of genius, and the power of entrepreneurship and choice.

            (I teared up while interviewing Jeffrey for this episode. Our conversation is that powerful!)

            Whether you’re looking to revamp or refresh your site, or want to listen in on two entrepreneurs sharing the hard and great stuff, you won’t want to miss this episode!

            Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

            Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

            To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

            Get to know Jeffrey

            • Check out the TONIC Site Shop and sign up for their phenomenal newsletter: tonicsiteshop.com
            • Follow TONIC Site Shop on Instagram: instagram.com/tonicsiteshop
            • Follow Jeffrey on Instagram: instagram.com/jeffreyshipley
            • 56 min
            • 59. How to build a business and brand that sticks with marketing expert Rhea Allen

              Rhea Allen is the president and CEO of Peppershock Media, a full-service marketing and advertising agency with creative production services that has been building brands and bottom lines since 2003. In this episode, Rhea shares how she took a sports marketing and television background and turned it into a successful marketing company. We talk building business brands, evolving into the “new” media of social media, culture building, transitioning to remote work, and so much more.


              Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

              Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

              To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

              Get to know Rhea

              • Learn more about Rhea’s agency at: www.peppershock.com
              • Check out the Marketing Expedition Community: www.themarketingexpedition.com
              • Listen to The Marketing Expedition Podcast: www.themarketingexpedition.com/podcasts/
              • 42 min
              • 58. Launching and growing a dream business with Renée Warren

                This week, I speak with Renée Warren, an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women grow wildly successfully companies. She has over 23 years of experience as an entrepreneur running marketing and PR agencies.

                In this episode, we discuss her personal journey to entrepreneurship, founding and running a PR company, the challenges and lessons of raising two boys as an entrepreneur, and coauthoring a book. After she shut down her company (you’ll have to listen to find out why!), she started business coaching and founded We Wild Women.

                We talk about the role of commitment, bravery, and growth in being an entrepreneur and running a small business.

                Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

                Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

                To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

                Get to know Renée:

                • Get her coauthored book, Get Covered! How to Craft, Pitch and Tell Your Startup’s Story to Get More Customers
                • Check out her website: https://www.wewildwomen.com/
                • Listen to her podcast: https://www.wewildwomen.com/podcast
                • 36 min
                • 57. Aligned marketing for business growth with Madeline Reeves

                  This week, I’m joined by my friend and marketing leader Madeline Pratt. Madeline Pratt is the founder and CEO of Fearless Foundry, a creative consulting firm that specializes in helping ambitious entrepreneurs with their marketing, branding, and business development.

                  Madeline is a thoughtful, intentional business strategist and marketer. In this episode, we discuss her personal journey to entrepreneurship and how she grew a connected, dynamic team. We also get real about the challenges of growing a small business and cover what a business development strategy is, how joyful marketing fits into that strategy, and some practical steps for anyone looking to be more effective with marketing.

                  If you want to grow your business and level up your marketing at the same time—plus hear real talk from two seasoned entrepreneurs—don’t miss this episode.

                  Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

                  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

                  To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

                  Get to know Madeline:

                  · Learn more at https://www.fearlessfoundry.com/.

                  · Listen to the Finding Fearless podcast: https://podcasts.apple.com/us/podcast/finding-fearless/id1320634079.

                  · Access her library of resources here: https://fearlessfoundry.podia.com/.

                  39 min
                • 56. Determining your publishing path with Jane Friedman

                  This week, I’m pleased to welcome one of the foremost publishing experts, Jane Friedman.

                  Jane has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World.

                  I’ve been following Jane’s work for years, and her site was a critical resource for me early in my writing career (and still is!). In this candid discussion, we cover:

                  • the three main types of publishing and considerations for each
                  • an overview of traditional publishing, including working with an agent and a basic time frame
                  • why an author might self-publish or work with a hybrid publisher
                  • what makes a nonfiction book marketable
                  • how to get crystal clear on your reader and niche
                  • what Jane says all aspiring authors should know
                  • We also have a lot of fun talking shop, sharing our personal perspectives about the publishing industry, writing, and much more. No matter what stage you’re at in your author journey, you won’t want to miss this episode.

                    Join the waiting list for my accelerated author program, Nonfiction Book School: www.nonfictionbookschool.com.

                    Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

                    To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.

                    Get to know Jane:

                    • Access her valuable free content at https://www.janefriedman.com.
                    • Subscribe to her paid newsletter at https://hotsheetpub.com. I’m a subscriber and highly recommend it if you want to keep up on publishing industry news, trends, and more.
                    • Content discussed in the interview:

                      • Questions to Ask Your Publisher Before Signing: https://www.janefriedman.com/questions-to-ask-your-publisher-before-you-sign-the-contract/
                      • How to Define & Describe Your Readership (gluten-free example): https://www.janefriedman.com/define-readers-book-proposal/
                      • Using Partnerships to Land a Book Deal (getting forewords/intros from other experts):https://www.janefriedman.com/using-partnerships-to-help-land-a-nonfiction-book-deal/
                      • Additional links from Jane:

                        • How to Write a Book Proposal (+ template): https://www.janefriedman.com/start-here-how-to-write-a-book-proposal/
                        • Key Book Publishing Paths: https://www.janefriedman.com/key-book-publishing-path/
                        • 49 min

                        About Beyond Better with Stacy Ennis

                        From the publisher's feed

                        Beyond Better is a podcast that explores a simple but profound idea: we all deserve to live lives that are not just better—but beyond better. I’m Stacy Ennis, an author, mom of two, and long-time…

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