What actually works when paid ads stop performing?

In this episode, Patrick Cumming, Head of Marketing at KleintBoost, joins Adam W. Barney to cut through the noise and talk shop: what’s real, what’s BS, and why most agencies are still chasing vanity metrics.

We go deep on:

• 💥 How to audit your funnel without losing your mind
• 📊 The real KPIs that matter for sustainable growth
• 🧠 Client psychology, performance myths, and decision-making under pressure
• 🤖 Why attribution is broken, and how to market anyway

Whether you’re an agency founder, media buyer, or brand leader tired of spinning your wheels, this episode gives you the clarity (and fire) to reset your strategy.

🔥 Hosted by Adam W. Barney, Host of Is Anything Real in Paid Advertising?, the show where agency leaders unpack what’s real…and what’s just noise.

🎧 Subscribe + Listen + Rate today!