Beyond Curious ®

Key Takeaways:

1:14 - Introducing Alexandra Watkins

6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names

13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity

17:50 - Why proper naming is important

22:36 - Epic branding mistakes other companies have made with their names

24:57 - Important naming nuances to consider

33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick

36:25 - How to put emotion in naming or renaming anything

43:57 - Planning your name with growth in mind

48:44 - Why the phrase "Clear is better than clever" isn't accurate & how you can have both

52:32 - Alexandra talks about her brainstorming process

1:01:18 - What brings Alexandra happiness?

Resources:

Hello My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins - https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/B07WSN73YY

Contagious: Why Things Catch On by Jonah Berger - https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587

Key Takeaways:

[0:54] – Introducing Amber

[3:36] – How Amber used the challenge of becoming a teenage mother as a transformational opportunity 

[9:28] – How Amber’s childlike curiosity led her to pursue different entrepreneurial ventures, and eventually to become a successful consultant

[12:47] – Amber’s Superpower

[19:37] – How to incorporate core values and vision in your personal branding

[23:55] – Leveraging your future self to bring motivation to the present

[31:14] – The Fascination Advantage Test & how to utilize it to create a fascinating personal brand

[35:38] – How Amber uses results to guide visual identity and messaging for your brand

[39:00] – What is the Velvet Machete?

[43:38] – How to leverage audience data and insights to craft better landing messages

[48:31] – What does happiness mean for Amber?

Resources:

The Bombshell Business Woman by Amber Hurdle - https://www.amazon.com/Bombshell-Business-Woman-Become-Entrepreneur/dp/1945507470/

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Dr. Benjamin Hardy - https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

Amber Hurdles’ Socials:

Website: https://amberhurdle.com/

YouTube: https://www.youtube.com/user/amberhurdle

LinkedIn: https://www.linkedin.com/in/theamberhurdle/

Facebook: https://www.facebook.com/theamberhurdle

Twitter: https://twitter.com/theamberhurdle

Instagram: https://www.instagram.com/theamberhurdle/

Key Takeaways:

[5:37] – Who is Tony Conte and how did he influence Blake’s life?

[8:55] – How a box of Frosted Flakes inspired Blake to reconnect with his mentor

[16:09] – Blake shares how he got nominated to be “The Most Unique” in high school

[24:06] – Blake’s tips for connecting with others 

[29:22] – The 3 words that ruin many chances of deepening your connection with someone

[37:24] – Why clarity is key to communication

[44:49] –How to use more specific language to evoke emotions

[50:02] – How Blake created a meaningful bond with his brother through “bro-countability”

Resources:

Website: http://welcometomylifeonline.com/

LinkedIn: https://www.linkedin.com/in/blake-fleischacker-83852653/

Blake Personal Number: 647-987-4359