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It’s not about going viral. It’s about going deeper.

In this powerful episode, I’m joined by my new business bestie, Alex Sanfilippo, founder of PodMatch - a platform that connects podcast hosts and guests, to talk about what it really takes to build a podcast that grows your business and your influence - without burning out or giving up.

Alex shares the truth that so many of us have learned the hard way - the best podcasts aren’t always the ones with the most downloads. They’re the ones that create real connection with the right people.

We also discuss:

• The most important questions to ask before starting a podcast
• The truth about vanity metrics - and how to grow without "going viral"
• How podcast hosts can create unique, one-on-one relationships with listeners that feel surprisingly personal despite being one-sided.
• How to simplify your workflow using the "automate, delegate, eliminate" rule

Whether you’re just starting out or feeling overwhelmed by all the “shoulds,” this conversation will help you simplify your approach and stay focused on what actually matters.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Whether you are a podcast guest/host or an aspiring guest/host, https://podmatch.com/free will give you some quick ideas to help you grow and improve in your podcasting efforts!
• Join PodMatch to find guests for your show or to find shows to be a guest on!  It's an incredible resource!

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.