If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients are easily accessible. They are usually right in front of the contestants. This is one of the secrets to make cooking more enjoyable.

The worst time to look for an ingredient is while your food is burning. The same thing happens when using data to make decisions. You need to have everything ready instead of looking for a metric in the middle of a high stakes campaign.

In this week's episode, I want to share 6 actionable strategies for using data to make decisions.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

The COVID-19 pandemic brought back an idea from the 1930s: speakeasies. The difference is that this time it wasn’t about alcohol but fitness studios.

There are always hidden doors in our lives. In business, these hidden doors are opportunities for growth, revenue, and higher profits. They could be new customer segments, new products, or more efficient ways of doing business.

Learn how to find them in this week's podcast episode.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

This week's topic is Spotify. Long time readers of my blog and newsletter know that I love Spotify. I use it every day, and I'm a premium subscriber. Besides my love, Spotify is a fantastic product full of lessons for other product companies. In this short riff, I'll share 3 that I think every company should be emulating.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

In this conversation, I talk with Noah about why perfection is killing businesses in an era of COVID-19, why NPS is a vanity metric, and the power of doing boring things consistently.

Noah Fleming has changed the way the world thinks about customers. In under five years, Noah has helped his clients generate over $5bn in word-of-mouth business and new revenue from their existing customers.

Noah works with senior executives and teams across an array of diverse companies such as Michael Kors, The Washington Capitals, Broadway, Mistras Group, and many more. These clients have engaged Noah to find the best strategies, codify sales & marketing processes, and to maximize revenue from new and existing customers.

Noah is also the author of the books" Evergreen: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving, and The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions, and Dealing with Difficult Customers: How to Turn Your Demanding, Dissatisfied, and Disagreeable Clients into Your Best Customers. All three books made three separate #1 category rankings on Amazon including Sales, Marketing & Customer Service.

Connect with Noah:

Website: http://noahfleming.com/

Linkedin: https://www.linkedin.com/in/noahfleming/

Books: https://www.amazon.com/Noah-Fleming/e/B00K3ZV074%3Fref=dbs_a_mng_rwt_scns_share

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/

This week's topic is behaviours, specifically, the behaviours of our customers. The best companies aren't just designing products that customers love. They are designing products that stick themselves to our morning routine or our lunch break. I'll show you how you could do this in this week's Riff.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, and others.

In this conversation, I talk with Sumantha about why marketing teams should be thinking about long term retention, the differences in A/B testing across regions, and why you can't blindly trust the statistics of popular software tools.

As a true-blue marketer, Sumantha thrives in a digital environment that enables him to apply and acquire multitudes of knowledge in conversion rate optimization, search engine optimization, pay-per-click campaigns, content marketing, UI/UX, product management, and growth marketing. 
 
Practising the best of momentum making and perfectionism in executing growth models, conversion frameworks, UX strategies for funnel optimization and teaching teams to pursue a customer-centric calling, helps him achieve phenomenal organizational growth while remaining rooted and fighting against user problems.

Connect with Sumantha:

Linkedin: https://www.linkedin.com/in/sumantha-s/

Website: https://endlessroi.com/

Company Website: https://kaspersky.com/

Twitter: https://twitter.com/sunsumantha

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/

This week's topic is Amazon. I'll be honest; I'm a huge Amazon fan myself. It has completely changed how I purchase products. I use Amazon despite the higher prices, and it comes down to their customer experience. I'll talk about why we happily overpay for Amazon and the lessons for your business.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

In this conversation, I talk with Rishi about how to use stories to drive conversions, the role of buyer psychology when writing copy, the patterns behind the best infomercials, and much more.

Rishi is a buyer psychology copywriter. For the last 12 years, Rishi has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce, has developed a 9-point copywriting process to optimize conversion rates. Frictionless Commerce works with direct-to-consumer consumer businesses that have invented a better solution to a problem. Companies like HandicappedPets.com and Oransi.com.

Connect with Rishi:

Website: https://www.frictionless-commerce.com/

Rishis' Linkedin: https://www.linkedin.com/in/rawatrishi/

Rishi's Newsletter: https://www.frictionless-commerce.com/join/

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/

This week's topic is testing frameworks. I'll cover why this is the best way to consistently double your growth, the roadblocks to adopting testing frameworks, and why your expectations may be too high.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

In this conversation, I talk with Joey about the world of CDPs, best practices for starting a partnership program from scratch, and the benefits of speaking the same language (especially in technical sales).

Joey Malysz currently leads Channel Partnerships at Segment, the world's #1 Customer Data Platform. He is responsible for Business Development initiatives with all agencies, consultancies, and systems integrators within their Partner Program.

Before Segment, Joey worked in a variety of roles at Mixpanel, including Support and Solutions Architecture, before launching their Solution Partner Program.

Outside of work, Joey enjoys hiking, fishing, paddle boarding, triathlons, and "side projects building things" (he's a former engineer and occasionally dusts off his technical chops). He's a generalist at heart who loves trying new things and constantly learning.

Connect with Joey:

Website: https://segment.com

Joey's Linkedin: https://www.linkedin.com/in/joe-malysz/

Segment CDP Week: https://cdpweek.com/

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/