Hosted by Thomas K. Varghese Jr., MD, MS, the “Beyond the Abstract” program explores the “whys” behind articles in The Annals of Thoracic Surgery and discusses next steps with authors and thought leaders. In the latest episode, Mara B. Antonoff, MD, Jessica G.Y. Luc, MD, and Jason J. Han, MD, join Dr. Varghese to examine how social media has become an “inescapable” part of academic life and its role in the academic publishing process. While social media engagements may seem fleeting, the authors agreed that durable scholarly impact of social media exists. Also discussed in this episode is how the COVID-19 pandemic has highlighted a gap between the worlds of science and communication; so it is more important than ever to consider social media to help create pathways, form collaborations, grab attention, and explain the science. Read the related Annals article online: Does Tweeting Improve Citations? One-Year Results from the TSSMN Prospective Randomized Trial.