The Safety Moment by Utility Safety Partners

Beyond the Alarm: Effective Crisis Messaging


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When chaos unfolds, the right communication can be a lifeline.

In this episode, host Mike Sullivan is joined by crisis communications expert Tim Conrad. They talk the intricate world of crisis management, emphasizing the essential blend of planning, empathy, and adaptability needed when the unforeseen occurs.

One striking aspect of this episode is the emphasis on the "numbing effect" – the phenomenon where continuous exposure to high-stakes language in the media has led to a public that is less responsive to actual emergencies.

Listen For:
3:08 - Defining Crisis Communication
5:17 - The Politics of Panic
14:13 - Preparedness in Urban Settings

Guest: Tim Conrad, APR® President of Butterfly Effect Communications Inc.
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