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In this episode of RaboTalk's Growing our future, Katie Rodwell is joined by James Robertson. James is a Fonterra Trade Strategy Manager for Asia, based in Shanghai. Living in the world's largest dairy consuming region has given him a unique perspective of New Zealand, on an international scale.
This episode focuses on James's role navigating sustainability, regulation, culture, and markets. Katie and James discuss his background growing up on a Waikato dairy farm and winning the New Zealand Young Farmer of the Year; the challenges he faces operating in such a physically and culturally diverse region; the growing demand for dairy products he is witnessing; and the perception of New Zealand dairy farmers across Asia. James shares his thoughts on the global future for New Zealand dairy, and the opportunities still to come.
In this episode of RaboTalk's Growing our future, Katie Rodwell is joined by James Robertson. James is a Fonterra Trade Strategy Manager for Asia, based in Shanghai. Living in the world's largest dairy consuming region has given him a unique perspective of New Zealand, on an international scale.
This episode focuses on James's role navigating sustainability, regulation, culture, and markets. Katie and James discuss his background growing up on a Waikato dairy farm and winning the New Zealand Young Farmer of the Year; the challenges he faces operating in such a physically and culturally diverse region; the growing demand for dairy products he is witnessing; and the perception of New Zealand dairy farmers across Asia. James shares his thoughts on the global future for New Zealand dairy, and the opportunities still to come.
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