Join us for a captivating conversation with Dilip Keshu, founder of BORN Group and a visionary in global commerce. In this episode of The Watson Weekend Live Show, Dilip unpacks the evolving landscape of retail, the true potential of AI, and why human curiosity remains irreplaceable.

We dive deep into:

• The saturated e-commerce market and how brands can truly stand out.
• The three stages of growth in a market: Keynesian model, Say's Law, and continuous innovation.
• Why "one-to-one personalization" hasn't fully arrived yet, and how AI is changing the game.
• The concept of a "unique buying proposition" and its importance in understanding customer behavior.
• The limitations of AI in moving culture and the enduring power of human inspiration.
• The mechanics behind agency roll-ups and the challenges of scaling "art".
• The evolution from customer experience (CX) to human experience (HX) and the role of purpose-driven design.
• Why curiosity is the ultimate driver for brands and leaders in a rapidly changing world.

Don't miss this insightful discussion on the intersection of art, science, and the human element in the future of commerce!

Chapters:

0:00:00 - Welcome to The Watson Weekend

0:03:00 - Headline Hangover: NRF Nexus 2025 Cancelled

0:17:00 - Introducing Dilip Keshu: Founder of BORN Group

0:38:00 - AI's Limitations: Can it Move Culture?

0:51:00 - The Future: Metaverse & Immersive Commerce

1:04:00 - Unasking the Question: A Leader's Approach

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