Beyond the Kitchen Table (previously the Website Coach)

I often have discussions with clients about whether they should include their prices on their website. And I have strong views on this one!

Many people don't. And they don't for a number of reasons:

• They're afraid of what other people will think about their prices
• They're worried competitors will find out their prices
• Their offer is bespoke and there isn't a "standard" price; and
• They want to talk to potential clients first to give "value" to the price

In this episode I challenge all those reasons and explain why I think you will ultimately get more clients if you include your prices on your website.

Resources:

Website: https://beyondthekitchentable.co.uk

Instagram: https://instagram.com/beyondthekt

Sometimes business is slow and we just need to get sales quickly. Forget the funnel, website and email sequences and listen for the 4 tips to get more sales into your business quickly.

Resources/Links

Episode blog post https://beyondthekitchentable.co.uk/blog

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

More time. The holy grail of entrepreneurship...

By automating your business you can not only get more time, but a better experience for clients too.

In this episode I'm sharing 6 ways to automate parts of your business.

[00:23] Introduction

[01:22] Benefits to you

[03:29] Benefits to clients

[07:15] Answers to popular questions

[09:31] Scheduling a call

[13:57] Making an enquiry

[15:54] Auto-responding to enquiries

[16:53] Payments

[18:23] Lead magnets

[20:44] Recap

Resources/Links

Episode blog post https://beyondthekitchentable.co.uk/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

As entrepreneurs we don't have all the time in the world to spend writing social media posts or blogs that only get a few views.

The secret to writing posts which sell is to repurpose the treasure that is your blog posts, youTube video, Instagram lives, LinkedIn articles or similar. There's gold in that content. Gold which saves you time and effort.

This week's podcast is all about using those blog posts or other long form content and repurposing them.

[00:23] Introduction

[03:13] Time efficient

[04:12] Repurpose blog posts to build authority

[04:55] Greater reach

[05:51] Consistency

[07:01] Repurpose blog posts to get sales

[13:10] What else can you do?

[14:53] Recap

Resources/Links

Episode blog post https://beyondthekitchentable.co.uk/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

The speed of your website matters.

Visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And even if they don't leave, they won't have the best impression of your business.

Google doesn't like slow running websites either. Earlier in 2021 Google told us website speed was going to be a factor in determining how it ranked website pages in its search results. Slow running website means you don't rank as highly.

Website speed isn't the most important factor - your content is. But it's not something to be ignored.

In this podcast episode I show you the easy ways you can speed up your website, without needing professional help.

[00:23] Introduction

[04:04] Optimise images

[11:06] Choose good hosting

[13:12] Reduce code, plugins etc

[18:07] What else?

[19:18] Recap

Resources/Links

Episode blog post https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

Image compression and resizing imageresizer.com

Image compression (Tinypng) tinypng.com

Website hosting (Siteground) https://beyondthekitchentable.co.uk/hosting

One of the benefits of working for yourself is having the freedom to do what you want to do, when you want to do it. But I found that does not lead to running a successful business. It just leads to running a stressful business. And I found that out the hard way!

So I plan my week in advance. No, I rarely (ok never) stick to that plan but it helps enormously to decide my priorities for the week, and make sure I do get more done.

This episode is all about how I plan my week.

[00:24] Introduction

[02:44] Make the list

[04:14] Leads

[06:28] Bespoke website building client work

[08.26] Other Client Work

[10:25] Marketing

[12:37] Business Development

[14:53] Other

[15:34] Adding to my schedule

[19:23] What About...

[19:52] Don't want to do something

[21:18] Something takes longer

[23:00] Something Urgent pops up

[24:24] Recap

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Episode blog post https://beyondthekitchentable.co.uk/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

Branding photos are one of the best investments you can make in your business. They tell the story of you and your business - as you want clients or potential clients to see you. 

This is you.  In action.  Images of you “at work”. As well as images of you at work, it might include you “off duty” and also be props associated with your business.

[00:24] Introduction

[01:24] What are branding photos

[05:14] Who the photos are for

[06:04] How you want to be seen

[07:32] What to wear

[10:36] Props

[13:28] Location and poses

[15:17] How images are used

[16:39] Choosing a photographer

[17:44] On the day

[18:57] Recap

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Episode blog post https://beyondthekitchentable.co.uk/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

Your website is such an important marketing tool.  It can, and should, be attracting and booking clients. Or at least giving you very good leads if you don’t want them to book on the website.

And in this episode I’m going to talk to you about how.

[00:25] Introduction

[03:13] Understand who you are targeting

[04:41] What message do you want to tell

[06:59] Searching on Google

[08:42] Google my business

[10:55] Blog

[13:40] Images

[16:23] Lead them on the right path

[17:10] Testimonials/Case studies

[19:20] Booking or sale

[20:42] Recap

Resources:

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Episode blog post https://beyondthekitchentable.co.uk/

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

Getting your website listed at the top of page 1 of Google can make a big difference to the number of people visiting your website. And people who visit your website after searching for a relevant term are more likely to buy than people scrolling through social media.

So it is worth making the effort with SEO (that's the process for improving your Google/other search engine ranking). But it can seem like a dark art. This episode sheds the light on what SEO you can do, without needing any external help

And if you'd like the pdf download that accompanies this episode you can find it at https://beyondthekitchentable.co.uk/downloads

[00:25] Introduction

[01:24] How do you get your website to the top of page 1 of Google

[03:46] Google search result page

[05:20] Ranking

[06:29] Write about what you want to be found for

[07:56] 1 phrase = 1 page or post

[10:36] Optimise

[16:09] Other

[19:38] Recap

Resources:

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Episode blog post https://beyondthekitchentable.co.uk/get-on-page1-google

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt

Yes, I've made many mistakes in my business. I'm not alone. We all make mistakes. All the time. But I have learnt (mainly) from the mistakes and I'm sharing them with you today so that you can learn from them too. And maybe have a chuckle at my expense...

[00:25] Introduction

[02:10] Believed if I built it they would come

[06:30] I tried to help everyone I could

[09:20] I was too corporate

[12:17] Tried “cheap” help

[15:18] Not setting proper boundaries

[17:40] Conclusion

Resources:

Find us at https://beyondthekitchentable.co.uk

Follow us at https://www.instagram.com/beyondthekt