Beyond the Kitchen Table (previously the Website Coach)

This episode talks about 7 ways to find new clients, specifically reaching a new audience - not people who already know about you.

In order for people to become clients they first need to know you exist. You don't just want to be known by the largest number of people, it is about getting visible in front of people who are potentially going to become clients.

Once they know about you, you then need to direct them to your website (which will be set up for them to find out what they need to "know, like and trust" you to become clients), sign up to your email list and/or follow you on social media until they're ready to become a client

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/ways-to-attract-a-new-audience/

Follow us at https://www.instagram.com/beyondthekt

In this episode I interview freelance writer Caroline Kings. Our conversation covers tips for writing your own copy, hiring a professional copywriter and networking.

Caroline is a freelance writer who specialises in blogging for business but also loves transforming websites through copy, creating email marketing campaigns and proofreading other people's work. She loves meeting people and hearing their stories as well as helping them achieve their goals. 

You can find Caroline at:

Website www.carolinekings.com

Instagram @carolinekingswriter

Facebook @carolinekingswriter

Twitter @ckingswriter

LinkedIn Caroline Kings Writer

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Follow us at https://www.instagram.com/beyondthekt

What would you do if you lost your social media account? Cry? Then what?

Do you have an alternative? Do you have an email list?

Closure (temporary or permanent) of Instagram and Facebook accounts is something that happens. More often than you might realise. And often there is not a lot you can do about it. Because you don't own that list of followers.

Building up an email list is something we should all be doing. Not just in case something happens to your social media account, but because emails are more likely to be opened than posts on social media are seen. And because they convert better.

But it isn't that easy. It requires a bit of effort. This episode is all about why it is worth making that effort and how you can quickly build that list.

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/how-to-quickly-grow-your-email-list/

Follow us at https://www.instagram.com/beyondthekt

Writing your About Page is the hardest page to write on your website.  And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!)

You don’t like talking about yourself.  Maybe, like me, you’re British and were brought up that’s it is rude to brag.  Maybe you used to work for a large organisation and had been taught it isn’t about you - it is about the company.  And you just feel uncomfortable talking about yourself.  You don’t want the spotlight on you.  You just want to get on with building your business. 

But your About Page is a hugely important page on your website.   Website visitors usually want to know more about you before they decide to work with you - it is about the know, like and trust factor.  They say people buy from people.  Actually, when you run a service based business people buy from people they think understand them.

They’re interested in YOU and they are looking to see if they think YOU can help them.  And to be honest, we’re all a bit nosey!!

So what can you do?

Well I’m here to help.  I have 7 top tips which I hope will make the difference.

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/its-not-all-me-me-me-writing-your-about-page/

Follow us at https://www.instagram.com/beyondthekt

I don't know about you but I love to know how other people run their businesses, especially the tools they use to make their life easier. Tools that save you time, make your business more efficient and help the clients you want to work with.

Well this episode spills the beans on the tools that I use to run my business from accounting software to CRMS to this podcast and lots in between.

Links from the episode

Divi https://www.elegantthemes.com

Siteground hosting https://beyondthekitchentable/hosting

Dubsado https://dubsado.com

Active Campaign https://www.activecampaign.com/

Canva https://canva.com

Zoom https://zoom.us/

Starling https://www.starlingbank.com

Free Agent https://www.freeagent.com/

Toggl https://toggl.com/

Captivate https://www.captivate.fm

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt

Is scaling your business one of your business goals this year?

Then this is the episode for you.

9 different ways to scale your business so you can stop trading time for money. None of these ideas involve a significant amount of money to invest upfront, but they do require some time.

Which are you going to do this year?

Links in the podcast:

Selling on Amazon https://vickiweinberg.com

Siteground hosting https://beyondthekitchentable.co.uk/hosting

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/ideas-to-scale-business/

Follow us at https://www.instagram.com/beyondthekt

I often get asked whether, in this day of social media, funnels and email “landing pages”, you need to have a website.

And the straightforward answer is, it depends. There are many reasons why you should have a website, but when you're just starting out there are some other things to focus on first.

But this episode gives you some reasons why you really should have a website once you're established.

Enjoy!

Resources

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/7-reasons-why-you-need-a-website/

Follow us at https://www.instagram.com/beyondthekt

Websites, like all of us, need some care and attention.

And the new year is a great time to have a little refresh. Self improvement is often top of the agenda at this time of year and your website shouldn't feel left out. The benefits can be huge!

We're all busy and a new website is a big undertaking. But a refresh doesn't need to take long. Set aside a few hours and your website can be fresh and sparkly in no time at all.

This episode gives 8 quick and easy ways you can give your website a refresh for 2022.

Resources

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/8-ways-to-quickly-refresh-your-website-for-2022/

Follow us at https://www.instagram.com/beyondthekt

‘Tis the season…

…of vision boards, goals and resolutions.  But spoiler alert!  Vision boards and goals won’t get you where you want to be in 2022.

The reality is that to get where you want to be in 2022 you need a strategy which includes an action plan. A realistic one.

And this episode is all about setting your business strategy for 2022 so that come the end of the year we can look back and say "wow 2022 was a fantastic year for my business". Don't you want to be able to say that?

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/setting-business-strategy-2022/

Follow us at https://www.instagram.com/beyondthekt

In this episode I look back at my business in 2021 and what I'm learning from it for 2022.

I share how I have broken down my revenue, looked at where that revenue has come from and how that ties in with my marketing efforts. And how you can do this too.

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt