Beyond the Launch

Beyond the Launch

By Chelsea WallaceBusinessMarketing
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Beyond the Launch episodes

  • Ready to Launch in 2021 Q1? An announcement vs. Having a strategic plan

    In this episode, I tackle the 4th factor that will make your launch depletion-central OR lush and fulfilling: having a strategic plan. Ever had a launch where you just announced your offer? Or maybe you planned to do much more than you thought you could do and ended up procrastinating and disappointing yourself? This has everything to do with the strategic plan you implement with your launch. Let's talk about it.

    Learn More about all the 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch

    22 min
  • Ready to Launch in 2021 Q1? But...What if you're NOT ready?

    This is a bonus episode for you, especially if you've been listening to the episodes of this miniseries and are feeling like I'm doing this launch thing all wrooong. And maybe you've been planning your launch or you're already launching and thinking What do I do now? I don't have hot demand or I have really high revenue urgency or I don't think I've bridged the transformation gap appropriately. This episode will help you begin to think about what your next steps could be. I want to let you know that you're not wrong for where you are. You're NOT doing this wrong: you just weren't aware, and now you are. So how do you move forward? Let's begin to figure it out in this episode.

    15 min
  • Ready to Launch in 2021 Q1? Avoid Lethargic Sales & Bridge the "Transformation Gap"

    Ever had a launch where you got TONS of buzz and positive feedback but lethargic sales and crickets when you opened the doors? Then this episode is for you. In this episode, we continue our miniseries on the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. Here I discuss the 3rd factor: bridging the transformation gap. We'll talk about exactly what is the "transformation gap," what it looks like in your launch when you don't bridge it, and I'll give you a couple hints as to how you can flip the script and start bridging the transformational for your upcoming launch.  Learn More about these 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch

    20 min
  • Ready to Launch in 2021 Q1? The High Stakes of Revenue Urgency.

    We continue our miniseries on the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. In this episode, I discuss The High Stakes of Revenue Urgency -- specifically how low, moderate, and high revenue urgency typically shows up in our launches to help us meet our goals or work against them. Learn More about these 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch

    26 min
  • Ready to Launch in 2021 Q1? Create Hot Demand.

    In this episode, Chelsea kicks off a 5 episode miniseries of the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. In this episode, she discusses HOT DEMAND -- the 2 factors that make up hot demand and how it typically shows up in our launches to meet our goals or work against them. Learn More in her new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch

    20 min
  • 2020 Shake-ups Continue: Sitting in the Space Between Education & Action

    In this episode, I discuss my hiatus, why I took it, and why I feel it's important to give ourselves grace, permission, time, and space to integrate everything we're learning before we take action. The shake-ups continue as 2020 unfolds, and they don't seem to be slowing down. But there is a way to move forward mindfully, intentionally, and with response-ability.

    I believe we discover that way for ourselves if we'll take the time to sit in the mess, integrate our education & our complicity, and let something real, deep, hefty and grounding grow within us...something that can withstand and outlast the waves of sacrifice and inconvenience that will come against our newfound lessons and convictions...

    In the end, if we're able to find that way, and pass on new, more whole, healing, and restorative agreements to those who come after us (compared to the perpetually harmful agreements that have been passed down to us), then that conviction births something that truly lasts and makes the way we live matter for good, instead of for harm. 

    27 min
  • A New Launch Normal -- Inside-Out

    I've talked a lot on social media about why launching has to look different here on out, and how we have to find those differences with an inside-out approach. I wanted to take some time to describe why this matters so much to me and give you a few thoughts to ruminate on as you think on your own ways forward.

    31 min
  • The biggest mistake we make before every launch

    In this episode, I discuss the biggest mistake I see us coaches, consultants and service providers make BEFORE we launch -- and the 4 reasons why it matters that we NOT make this mistake moving forward. It's a simple 5-letter word that makes all the difference in setting your launch or any marketing campaign up for success.

    19 min
  • Reflections on vulnerability & energy management during & beyond COVID-19

    In this episode of the podcast, I'm excited to invite you into a conversation with Emily Gough -- who is one of my favorites when it comes to reflecting on vulnerability as an online entrepreneur. We discuss what it means to manage your energy, how we create safe spaces for ourselves, the line between vulnerability and oversharing, holding some thing s sacred, and explore self-trust, 'the fertile void' and even Disney princesses! Though this conversation was recorded 2 weeks into COVID-19, it is applicable way beyond the pandemic as we continue to manage our energy and show up for our clients, our communities, and ourselves.


    32 min

About Beyond the Launch

From the publisher's feed

Welcome to "Beyond the Launch," where we peel back the curtain on what comes after those flashy 6 and 7-figure launch success stories. Hosted by Chelsea, with 8 years of expertise in the launch…