Beyond the Launch

In this episode, I dive into the fourth and final characteristic of really great online launches. This characteristic isn't talked about very much and isn't often well-executed in the online business space, but it's what will differentiate your launch from every other launch out there. It's also what will keep your community coming back and sharing your brand and your launches with others -- and this is exactly what gives you sustainability in your business. I give you 2 examples of what it looks like to execute this characteristic well, and 3 questions you can think about to help you take your launches to the next level.

In this episode of the podcast, I'm excited to invite you into a conversation with my good friend Ife Madzimoyo. We discuss what it means to be present with yourself and the world around you in the middle of crisis. This episode was recorded right around the time that COVID-19 began to rock the US and lockdowns and quarantines were being instituted. Though the content in this episode specifically relates to COVID-19, it is applicable way beyond the pandemic: we as entrepreneurs will continue to face personal, local, and global crises. How we respond in the face of them makes all the difference in our ability to continue to serve those around us. 

It goes almost without saying that a launch is visible. Since you're launching to people, of course, your launch is visible. But why does visibility matter so much and what are we actually doing when we get visible? In this episode, I wanted to outline exactly WHY visibility is the third characteristic of any online launch AND what we're really doing when we create consistent visibility before and during our launches. Here are the 2 reasons why visibility is a launch necessity, let's dive in!

In this episode, I go over the imperative of iteration: why is it important to iterate? How do you gather data during your launches and why do you need to do it over and over again? We cover this and more in this quickfire episode on the second characteristic that defines an online launch. 

This is a very tactical episode in which I break down for every coach, consultant, and service provider the first characteristic of any online launch: structure. I go over how should you be structuring your launches and dive into the 3 phases that every launch has, as well as the purpose of each phase. Finally, we take a look at how they all work together to lead your community through an experience with you that enables them to move forward with their own lives and achieve with the transformation they desire.

In this episode, the first episode of the podcast, I'll set the stage by sharing how I view launches and the process of launching. I dive into what we online entrepreneurs really mean when we talk about a "launch," and compare the concept of a launch to running a Biology experiment (yes, Biology)! I'm going to show you how every entrepreneur who sells an offer online is really *dun-dun-dunnnn* a Biologist! Then I'll walk you through what a launch can actually look like in terms of the time-frame and the phases of every launch.

Welcome to the podcast! To get us started, I wanted to feature some honest launch stories from entrepreneurs just like you: from those new entrepreneurs just finding their footing to 6 figure bosses who are lead teams and executing high-dollar launches... What do all of these launches have in common? Listen to find out!

Entrepreneurs featured in this trailer (in order of appearance):
Krista Jennings  Instagram: @kristaajennings
Robin Carberry  Instagram: @robin_carberry_coaching
Danielle Tucker  Instagram: @professionalspeakerwebsites
Jenesis Rose Long  Instagram: @jenesis_rose
Tasha Booth      Instagram: @thetashabooth
Melissa Litchfield  Instagram: @litchfieldmedia
Jamillah Rahmaad  Instagram: @jamillah_r
Bonnibelle Chukwuneta   Instagram: @thebonnibelle
Melody Thomas  Instagram: @themelodythomas
Emily Oberman  Instagram: @copyeditdesign
Emily Gough  Instagram: @emilygoughcoach