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Get ready for an inspiring episode of Beyond The Story with your host, Sebastian Rusk! In this episode, Sebastian reconnects with his longtime friend, Jason Beukema, who shares his remarkable journey to success. Starting with a casual cruise with friends, Jason built Groove Cruise into a 20-year-old thriving business. Sebastian also shares his travel company's success and charity-side called Destination Donation. They discuss the mental health aspect of their programming and seek to provide a supportive space for mental health, including suicide prevention courses. It's an eye-opening conversation about getting out of one's comfort zone and surrounding oneself with those striving for success, bringing joy, and impacting positively. With their insightful and valuable advice, be ready to level up in life and be sure to check out Beyond The Story now!

Timestamps

[00:00:05] Serendipitous Meeting: Sebastian and Host's Backstory

[00:03:38] Long-lasting Friendship and the Origin of Groove Cruise

[00:06:17] From Entrepreneurship to Building a Successful Travel Company

[00:09:24] Experiential Travel Business and Charity Foundation

[00:12:47] Preventing Suicide: Importance of Mental Health Programs

[00:15:50] Overcoming fear and bringing joy through comedy

[00:18:53] The Value of Continuous Learning and Growth

[00:21:57] Redefining Wealth and Celebrating Friendship

[00:24:54] Reluctantly Attending a Popular Event

Best Quotes

[00:00:31] That bow tie has since been retired. Good. It's so uncomfortable

[00:03:32] I've never had that type of, you know, fee direct feedback unsolicited before

[00:04:38] You know, you got something that most don't have, and I don't even have it. And it's stage presence and it's talent and it's a gift, but you gotta dial it in

[00:10:11] I had pretty lofty goals But yeah, we've done over 50 island events as well over the 20 years and we've done resorts

All Quotes

[00:10:43] But yeah, we've done over 50 island events as well over the 20 years and we've done resorts. So, yeah, done different different types of stuff, but mainly all in the travel experiential travel. Space

[00:08:29] I remember asking you, like, wow, running a cruise ship. Like, what does that take? And I think at the time, it was a million bucks. Yeah. But it doesn't work right now. Yeah. And then I'm stuck. I'm not shocked

[00:03:23] I'm defeated. It was like 1 in the morning. But before I left, I wasn't taking no for an answer

[00:11:01] I've always had a charity aspect to it. So I started my foundation wet foundation over 10 years ago now

[00:07:02] So my bus I put a business plan together to charter a cruise ship in 5 years. So, basically, double it every year. So do 01/25/5700, a thousand, 2000, which is the smallest mass March market cruise ship

[00:14:03] You gotta find the good in it even though it's absolutely tragic and the good in it is our self-awareness of realizing It is never that bad, and there are resources available and tools available to be able to implement into your life where when a chick gets hectic, it's okay to reach out and make a phone call

[00:03:32] I've never had that type of, you know, fee direct feedback unsolicited before. Like, I need to at least know where you're coming from

[00:09:05] I think you told me that even the dining hall isn't open, like, the dining hall gets turned into a venue as well?

[00:04:38] You know, you got something that most don't have, and I don't even have it. And it's stage presence and it's talent and it's a gift, but you gotta dial it in

[Unknown] We have a huge mental health focus that we recently started

[00:09:57] It's like a billion dollar cruise ship, whic

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Join host Sebastian Rusk as he interviews seasoned security consultant and author Simon Osamoh on Beyond The Story podcast. In this episode, Sebastian and Simon delve into Simon's journey as a detective in England, his transition to the US security industry and his experiences as an entrepreneur. The conversation covers Simon's involvement in various podcasts, his views on entrepreneurship and success, the importance of de-escalation in difficult situations, and the significance of perseverance in business and podcasting. This thought-provoking episode also emphasizes the need to stay vigilant and aware of potential dangers in our day-to-day lives. Tune in today to gain new perspectives and insights. Don't forget to subscribe and share your valuable feedback with us!

Timestamps

[00:00:05] Introducing Simon: From Detective to Counter-terrorism Expert

[00:03:16] From Detective to Chief Problem Solver

[00:06:29] Business benefits of podcasting

[00:09:48] De-escalation and Entrepreneurship Strategies

[00:13:00] Perseverance in Business and Podcasting

[00:15:51] Safety and Gratitude

Best Quotes

[00:00:29] I followed some of your stuff for quite a while. So it's an honor and privilege to be with you today

[00:01:22] My primary sort of business is security consulting, so we help organizations stay safe and secure schools, small businesses, houses of worship

[00:03:49] As a police officer, all you were doing was solving people's problems And as an entrepreneur as a business owner, you are really rewarded by how many problems you can solve for people

[00:08:25] Having a podcast allows people to get to know you to hear your voice, to resonate with you, find that connection with you

All Quotes

[00:10:55] The world needs a little bit of that these days. I think we always have

[00:01:22] My primary sort of business is security consulting, so we help organizations stay safe and secure schools, small businesses, houses of worship

[00:08:25] Having a podcast allows people to get to know you to hear your voice, to resonate with you, find that connection with you

[00:14:09] You gotta keep persevering

[00:03:07] Chief problem solver and entrepreneur. Isn't that what an entrepreneur is? Is this a problem solver? Exactly. Yeah. Yeah

[00:08:54] But his connection was so strong. He felt like he knew me

[00:00:29] I followed some of your stuff for quite a while. So it's an honor and privilege to be with you today

[00:09:57] De-escalation is finding the strategies or the abilities to help someone through a crisis or a very highly agitated situation

[00:08:05] I think the single purpose is the authority building that it brings and also that no like and trust

[00:09:15] So I think every business should have a podcast for that lens to build authority, but also to build that no like and trust

[Unknown] So having a bit of strategy in what you do, you know, again, that really helps been an entrepreneur

[Unknown] Being flexible is a huge underrated task and tool to have in the world of business and entrepreneurship

[00:00:58] I'm a hard person to categorize as well because I did many different things. So I think people find me fascinating

[00:05:14] Helping organizations stay safe and secure. A lot of sort of active shooter training

[Unknown] But there's always an idea. There's always something to chase. And I think that is 1 of the hardest things is to know where to go

[00:02:45] I guess, all my roles really have been in a sort of very stressful, very stressful positions, but it all sort of stems back from me being a police officer within the UK

[00:04:06] So I think it's a unique skill to be able to see the end r

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Get ready for an exciting episode of Beyond The Story with your host, Sebastian Rusk. In today's podcast, Sebastian welcomes the guest, William Weinraub, the founder of On Chain Studios. The two discuss the creation of digital collectibles and their inspiration from Weinraub's daughter's obsession with blind bags and LOL Surprise dolls. They talk about the birth of Kryptoic cubes, which allows users to interact with the digital collectibles as game characters.

But the exciting news of the podcast comes with the announcement of a collaboration with Disney on Star Wars. The two express their love for the franchise and how the launch in just 10 days is a dream come true for them. Weinraub explains the concept of cryptoids, and the team's focus on creating fandom and community outside of just creating an investment.

Weinraub also discusses the power of podcasting and personal connection with people and praises the host for his success in that arena. You want to tune in to learn more about the exciting world of On Chain Studios and their passion for creating fun, entertaining, and rare digital collectibles.

Timestamps

[00:00:05] Journey from e-commerce to On Chain Studios

[00:03:14] From Toy Collections to NFTs

[00:06:20] From Crypt Toys to Onchain Studios in NFT World

[00:09:13] The Unboxing and Interaction of Cryptoid Toys

[00:11:58] Cryptoids - combining toys, gaming, and blockchain

[00:15:05] Star Wars Cryptoys Partnership with Disney

[00:18:06] Crypto Toys and Podcasting Power

Best Quotes

[00:05:23] Here's this multi billion dollar segment of the toy industry. That's predicated on collectability and scarcity Here's this thing that Fred's talking about, this blockchain NFT thing, we could now combine the 2 and do digital toys. For the first time ever

[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started

[00:11:58] The best way to think about cryptoids is I like to describe it is you take a a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building

[00:12:30] As somebody that's creating IP in in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to to build something with fun and fandom at the forefront and enjoyment and entertainment

All Quotes

[00:10:49] So here's my Donatello, right, from Ninja Turtles

[00:03:49] So every other toy company basically copied the blind bag model

[00:12:30] As somebody that's creating IP in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to build something with fun and fandom at the forefront and enjoyment and entertainment

[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started

[00:03:21] I was spending hundreds, if not thousands of dollars on these toys, because you're a good dad

[00:08:33] I believe in what you're building because I've seen you build stuff and sell stuff and move on to what's next on there and as an innovator and a creator and just a brilliant mind on where we're at with technology

[00:11:58] The best way to think about cryptoids is that you take a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building. I love that

[00:06:21] We had this little side project from 2018 to 2020. Nobody cared about it whatsoever

[00:09:58] The Star Wars Unboxing experience is a whole other level. Like, thi

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Don't miss this informative episode of Beyond The Story, hosted by Sebastian Rusk, featuring the CEO of Origins Copy, Kevin Lavelle. Together, they dive into the importance of origin stories in branding and marketing and how to make an emotional connection with customers. Kevin shares his personal journey from London to Los Angeles, and his passion for helping businesses feel more human by discovering the unique story behind their brand. Find out how storytelling can create a transformational experience for customers and learn the process behind creating an effective origin story. Subscribe now and leave a review to hear more from Sebastian and his incredible guests!

Timestamps

[00:00:05] Kevin's Journey to Discovering Origin Stories

[00:04:11] Importance of Business Origin Stories

[00:08:15] The Power of Storytelling for Brands

[00:11:58] Connecting with Clients through Origin Stories

Best Quotes

[00:04:22] For me, it was always about stories as what you know, it was my refuge

[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract

[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm investing in a in a chain in change

[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it

All Quotes

[00:12:18] The beauty of what I do is that seeing that moment of realization sometimes on the on my client's kind of faces when they put the I help them put the connect the pieces and they kind of understand something more about themselves and their business

[00:07:06] I want to know who they are, why they do what they do, and what makes them kinda like special

[00:01:10] I spent my life trying to understand my own

[00:04:22] For me, it was always about stories as what you know, it was my refuge

[00:10:46] Because here's the thing, like, if they if the client knows that you or your family has gone through the through the thing that you're gonna help them with, they'll trust you more

[00:08:24] Let's take your clients or your potential clients on the journey of your business? What's it like to work with you? What changes will they expect to experience?

[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm I'm investing in a in a chain in change

[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it

[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract

[00:13:05] It kinda just creates this wonderful kind of feeling of warmth, connection, and inclusion. And I think that's what it's all about. Like, you know, it's about warming up a business into something that feels a bit more human

[00:01:59] I used to grow up kind of feeling neither English nor Irish

[00:11:32] It's crazy how our experiences can really shape, you know, our potential futur

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Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!

Timestamps

[00:00:05] Guest's Story of Skipping College for Video Production

[00:03:28] From promotions to CMO: One radio host's journey

[00:06:40] From Sports Executive to Entrepreneur

[00:09:49] Empowering Creatives in Business

[00:13:07] The Power of Storytelling in Podcasting

[00:16:14] Guest's entrepreneurial success with Cuento

Best Quotes

[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here

[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story

[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories

[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working with

All Quotes

[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story

[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out

[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine

[00:07:04] I want everybody to be able to experience when I got to experience every day

[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled

[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this

[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it

[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired

[00:13:01] Never miss an opportu

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Get ready to be inspired by host Sebastian Rusk and his guests on Beyond the Story. In this episode, Sebastian welcomes Mara Glazer, a copywriting expert who has successfully carried on her father’s legacy in the world of marketing. They discuss the importance of good copywriting and its power to transform a business overnight. They also dive into the intersection of AI and copywriting and how it can be a tool for enhancing expertise rather than a threat to the industry. The conversation covers various topics such as the challenges of generating show notes for podcasts, using podcasting to prospect and launch other people's podcasts, and the exciting opportunities that technology is creating for entrepreneurs. You won't want to miss a single minute of this inspiring conversation. Join Sebastian and Mara and celebrate everything on Beyond the Story.

Timestamps

[00:00:05] From Fashion to Family Business: Sebastian's Journey

[00:03:23] From Father's Lessons to Copywriting Success

[00:06:26] The Power of Copywriting for Business Growth

[00:09:45] The Importance of Copy and Offer in Ad Campaigns

[00:12:59] Referral-based marketing and partnering with influencers.

[00:16:11] The role of AI in copywriting and marketing

[00:19:50] Limitations of AI in Podcast Production

[00:22:33] Opportunities for College Students

[00:25:18] Overcoming Fear and Building Business Reputation

Best Quotes

[00:01:55] I tore my spine. I can't walk. I can't work, I can't drive. And it was in that moment, I knew that I couldn't have a 9 to 5 job anymore, and I couldn't work for somebody else anymore.

[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word

[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it, and why they need it right now, you can go from having an offer that's flapping to having an offer, that's winning

[00:11:36] You have to create an offer that is so damn sexy your prospects can't say no

All Quotes

[00:08:09] And I've literally seen great copy be able to transform a business overnight.

[00:09:11] He said, you know, he well, I'd the first campaign I tried was in 20 20. Phenomenal copy. Absolutely loved it. I thought it was fantastic, really edgy, really pushed the envelope, ran ads to the landing page on there. And it was broke person after broke person after broke person.

[00:11:36] You have to create an offer that is so damn sexy your prospects can't say no.

[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word

[00:08:50] But the people that are responding to the copy don't really align with your business. They can't afford your services. They're not really a fit for you.

[00:03:21] My dad worked for me like a dog. Unfortunately, my dad can't work anymore, and I like that he still works me like a dog. The first question he asked me when I called him is, how much money did you make for me today?

[00:02:51] So I spent 6 months working for him for free. I was writing marketing campaigns, doing research, whatever he asked me to do, I would do because that's how bad I wanted it

[00:03:11] If you really want this, Mara, you can move back to Baltimore, but you need to understand 2 things. So 1 is you will be working harder than you've ever worked in your whole entire life

[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it,

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Beyond The Story is an insightful podcast hosted by Sebastian Rusk who invites a wide range of guests to share their stories. In this episode, Rusk is joined by Antonio Vaglica and Landon Archangelo who met in boarding school, bonded over sports, and remained friends despite dealing with career-ending experiences. Rusk discusses how they joined forces and started a podcast, making it one of the most successful in the industry. They reveal how they built relationships with influential people and pivoted to a consulting model for growth-oriented entrepreneurs. The guest Antonio discusses the importance of optimizing your balance sheet and reducing tax liability, while the speakers emphasize building skill sets, multiple sources of income, and avoiding shiny objects to weather economic uncertainty. With a focus on personal growth and building networks, including via podcasts, this episode convinces the reader to subscribe and leave a review for Beyond The Story.

Timestamps

[00:00:05] Friends' journey from boarding school to college sports

[00:03:30] Starting a business after sports industry disappointments.

[00:06:11] Leveraging Podcasts for Business Growth

[00:09:06] Tax Strategy for Growth-Oriented Entrepreneurs

[00:12:20] Thriving in the New Economy

[00:15:26] Efficient Business Management, Crypto and Future Finance

[00:18:31] Following Incentives and Networking for Success

[00:21:22] Encouragement for Tuning into Next Episode

Best Quotes

[00:01:10] I didn't care about school at all. I got good grades, but really sports and specifically baseball was it for me.

[00:02:57] Both of our career's kind of ended abruptly. Mine ended with a knee injury, like your cliche loom my knee out type of situation.

[00:05:03] When baseball ended, that was the first true point of like falling flat on my face.

[00:11:07] We're taking this different approach that the traditional financial adviser world just isn't taking. We're not asking people just, hey, come invest money with us and all this stuff. We're simply just giving unbiased advice and helping them implement that advice.

All Quotes

[00:08:05] If you're only making 5, 6, 07:10 percent of your business, especially in the early years, it's probably not great growth rate and you're probably not going to stay in too long.

[00:01:48] Turns out that just because Lan and I had such a great off the field connection, I became his number 1 receiver.

[00:01:10] I didn't care about school at all. I got good grades, but really sports and specifically baseball was it for me.

[00:12:57] If you don't have a way or a skill set to start crafting your own sources of income, you are fucked. That is the truth.

[00:04:38] These professional opportunities that are outside of the path to the major leagues are just It's all a dead end.

[00:08:48] The 4-pillar approach that we're taking with our clients is 1 asset protection... 2 is tax strategy... Then we focus on optimizing your balance sheet... And then lastly is how we're gonna exit this thing?

[00:03:30] We knew that we were in a good industry, but on the wrong teams.

[00:05:43] who the fuck wants to listen to anything that we have to say? In terms of success because we have 50 dollars to our name. Right?

[00:05:03] When baseball ended, that was the first true point of like falling flat on my face.

[00:08:23] So instead of just being able to sell products and get paid, we were able to provide unbiased strategic advice for the sake of the advice only for a flat fee model.

[00:02:13] For me personally, I was meant to go play in the MLB, went to go play in the rise the ranks through the minor leagues and was told by teams that I was going to g

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Looking to improve your sales? Look no further than the latest episode of Beyond the Story with your host Sebastian Rusk! In this episode, Sebastian is joined by sales expert Michelle Terpstra, who has helped over 500 businesses increase their sales since the beginning of the pandemic. Michelle started her own company based on her desire to have an impact and find happiness in her work. In this episode, she shares with Sebastian how her sales program works and how it can help businesses hit six figures in sales. Michelle also talks about her Startup Sales Leadership Academy, which prepares businesses for success by building a sales team. Listen in as Sebastian and Michelle discuss the importance of prospecting, the difference between salaried and commission-based sales positions, and the benefits of taking on challenges to achieve success. This episode is a must-listen for anyone interested in scaling their business and maximizing their sales potential! Don't forget to subscribe and leave a review.

Timestamps
[00:00:05] Interview with Sales Expert Michelle Terpstra
[00:03:23] Starting and Growing a Virtual Sales Training Company
[00:06:22] Building and Scaling Sales Teams
[00:09:41] Startup Sales Leadership Academy: Building a Strong Sales Team
[00:12:39] The Importance of a Dedicated Salesperson
[00:16:02] Prospecting and Sales Compensation
[00:19:27] The Rewards of Hard Work in Sales
[00:22:20] Overcoming Sales Limitations

Best Quotes
[00:01:50] I don't think there's anybody else out there that likes sales more than me, and I'm proud to wear that badge.

[00:07:18] We had a 500,000 dollar launch on a thousand-dollar product. And that was the creation of the startup sales leadership academy.

[00:09:04] My secret sauce is a branded sales university. Nobody else in the industry does this, and it is like creating a digital course for your sales team so that you can onboard at scale.

[00:16:15] Prospecting is a sales professional's responsibility, and that is a 1-to-1 connection point.

Episode Links

Connect with Sebastian Rusk:

• Beyond The Story Podcast
• Instagram
• Facebook

Connect with Michelle Terpstra

• LinkedIn

Call to Action

If you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

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The latest episode of Beyond The Story features digital marketing expert Justin McGill, who joins host Sebastian Rusk to discuss his experience in developing an AI content marketing tool, Content Scale AI. The podcast covers the challenges they faced when implementing AI technology and how they pivoted to create unique solutions for SEO-driven high-quality content. Justin describes Content Scale AI as a self-serve platform that generates ready-to-publish blog posts, offering companies a more efficient and effective solution than traditional freelance writers. As an advocate for AI, Justin emphasizes how the platform offers features that are unmatched by competitors and encourages listeners to adapt to the changing industry demands. Overall, this episode is a must-listen for anyone interested in learning how to incorporate AI into their content marketing strategy. Don't miss out and subscribe to Beyond The Story for more exciting episodes!

Timestamps

[00:00:05] AI and Content Creation
[00:03:48] From AI to Long-Form SEO Content
[00:06:55] Maximizing Content Marketing with Content Scale
[00:10:17] Challenges of Working with Freelance Writers
[00:13:20] Content at Scale AI Tool
[00:16:30] Artificial Intelligence in Long-form Content Creation
[00:19:39] Adapting to AI in Business
[00:22:46] Closing Remarks and Call-to-Action

Best Quotes
 

[00:09:54] When people say I want a human it's like, that human does not mean better. Right? I mean, there's a whole other level of quality that you need to go through. But this [the AI] does a better job, quite frankly, than 9 times out of 10, really, with freelance writers that you're gonna hire.

[00:11:03] Something like this takes away all of that time commitment so you are able to spend more time on promoting that content or repurposing it into other formats or whatever and building links right. I think as as more and more companies have the ability to just spin up all this content, I think links become more important as well.

[00:11:28] I think it's just efficiencies all the way around, the money savings. Right? It just makes it a no brainer ultimately.

Episode Links

Connect with Sebastian Rusk:

• Beyond The Story Podcast
• Instagram
• Facebook

Connect with Justin McGill

• Twitter
• LinkedIn
• Website

Want some free credits to check out Content To Scale?

Use this link to sign up: https://contentatscale.ai?fpr=sebastian-rusk14

Call to Action

If you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

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Beyond The Story welcomes Chris Kille from Elevate, a business that connects passionate virtual assistants with business owners. Chris shares his method of narrowing his scope of clientele, as well as his YouTube channel that focuses on helping virtual assistants. He also speaks about taking on paid PR opportunities, which can be beneficial for both parties. Sebastian and Chris end the conversation discussing how doing what one loves will equal more money in return. Listeners of Beyond The Story is encouraged to review and subscribe to the podcast!

Timestamps

[00:00:05] Successful Strategies for Building a Personal Brand Without Hiring a Publicist 

[00:03:17] Using Harrow and New Tools to Find Sources and Increase Visibility for Journalists 

[00:06:22] The Benefits of Utilizing Effective Strategies to Get Published and Acquire Ads and Clicks

 [00:08:58] They further explain the advantages of being featured, such as influence and a boost in search engine result rankings and therefore, overall brand visibility. 

[00:11:42] The Power of Following Your Passion in Business with Chris 

[00:14:35] Benefits of Subscribing and Leaving a Review for a Podcast

All Quotes

[00:10:53] "I don't personally look at it as cutting corners or cheating. Right? They are essentially selling ads and placements for us instead of advertisers. And from what I understand, it's a pretty significant source of revenue for them. So, everyone who wins in my opinion. Yeah. Absolutely. Yeah." 

[00:07:08] "Writing an article about shit you know about is hard enough. How do you mitigate through that? Or do you just stiff at some day on it?" 

[00:11:06] "That was a great response. I I got seen it that way. It's just what my initial hunch and thought process. You asked a traditional journalist about that. They will just rip you to shreds, which for sure not just to poke the bear. But -- Yeah. -- you know, it you're exactly right. That social proof on that it's tough to argue when someone goes, and Google is your name, and they see a plethora of different large publications in addition to the other stuff you've been doing. Great point to that." 

[00:05:54] "But you definitely check that out. You know, like you mentioned, yeah, I know you work a lot with VAs, help the VAs get place, help people find the right VAs." 

[00:07:42] "I would then take that, upload that file into Grammarly. And then from there, put the Grammar make sure that the grammar was correct, make sure the spacing was good, I would clean it up, send it over to them." 

[00:08:29] "I know you probably got tired of reading, so I figured I'd send you a video just summing up everything that I wrote." 

[00:01:04] "That's why. I'd listen, I got 25 years of sweat equity with that fucker. I'm not giving him a nickel."

 [00:02:18] "Everybody who's in Apex knows that. It can be really overwhelming. Right? And and a lot of times it's it's designed to be done 1 week at a time and most people, you know, a types we come in and we're like, I'm gonna bang this out a week. Right?" 

[00:09:06] "Go find the journalist on Twitter too. Exactly. Give them a quick tweet and just, hey, just to let you know, I just submitted a hair logo request on there. I thought I'd, you know, do I do diligence and circle back and let you know about those are those are both great hacks to be able to do it." 

[00:03:47] "It's putting my name out there more and more frequently. And building those relationships, right, that that we have." 

[00:13:02] "The entry level type people are not really my game. So, love it." 

[00:05:01] "On Twitter, there's a very pop 2 popular hashtags, hashtag journal requests singular, J0URN0, request singular and then also requests." 

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