RETHINK RETAIL

Beyond Viral Trends: Stanley 1913’s Strategy for Lasting Relevancy


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Stanley 1913 has moved far beyond a single blockbuster product.
Graham Nearn, Chief Product and Sustainability Officer, PMI WW Brands, LLC (Stanley 1913), sits down with Jeremy Goldman to discuss how a brand with a century of history stays absolutely relevant in a trend-driven market.
Inside the Episode:
- The Credibility Ladder: Why every expansion must pass the four filters of quality, originality, invention, and mission to avoid overextending the brand.
- Lifestyle Evolution: How the Vitalize collection and the new Clutch Bottle move the company beyond hydration and into everyday essentials.
- Universal Truths: Adapting a global strategy to meet hyper-local needs, from car culture in the US to commute culture in Asia.
- Circular Success: A look at the award-winning Take Back program that reclaims 96 percent of materials for the supply chain.
- Predictive Learning: Using real-time social dialogue and data to inform the next move before the market catches up.
Stop managing a blockbuster product. Start fueling the human experience.
...more
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