Big 12 Media Days felt more like a pre-battle tribute show from The Hunger Games: Catching Fire than a typical preseason event. In this episode of First and 12, we break down the bold shots fired by Big 12 Commissioner Brett Yormark—especially aimed at the Big Ten and the rest of college football. From realignment jabs to playoff positioning and media narratives, the Big 12 didn’t back down. Hear why this moment could mark the start of a new era of conference confidence—and conflict.

Keywords:
Big 12 Media Days, Brett Yormark, Big Ten vs Big 12, college football realignment, playoff drama, Big 12 podcast, Hunger Games college football, Brett Yormark speech, conference rivalry, college football 2025, power conferences, CFP battle, Big 12 vs Big Ten

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