We break down the Big 12 Conference’s disappointing performance in the 2025 NBA Draft and why its players are slipping off the board. What does this say about the conference's development pipeline and national reputation? Then, we dive into a major new agreement between the Big 12 and PayPal—exploring what the partnership means for the future of conference branding, fan engagement, and athlete NIL opportunities. It’s a pivotal moment for the Big 12—on and off the court.

Keywords:

Big 12 NBA Draft 2025, Big 12 Draft struggles, Big 12 NBA players, Big 12 PayPal deal, Big 12 new contract, Big 12 NIL, college basketball draft 2025, Big 12 basketball decline, PayPal college sports deal, First and 12 podcast

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