Big Ideas Tiny Details

By Big Ideas Tiny Details

This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless... more

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FAQs about Big Ideas Tiny Details:

How many episodes does Big Ideas Tiny Details have?

The podcast currently has 17 episodes available.

Big Ideas Tiny Details episodes:

February 20, 2024 Big Ideas, Tiny Details: The accumulative power of consistency: Ruth Fittock
The unsexy truth of marketing lies in consistency and repetition. Say the thing, then say the same thing again, and again and again, all in a slightly different way. No matter how or where people come into contact with your brand, it should feel like your brand.
We call this ‘whole brand experience
In this episode we hear from Ruth Fittock the Marketing Director behind Simply Roasted Crisps, Pop Chips and now advisor to Bold Bean, about how every single touchpoint provides the opportunity to bring the brand proposition to life.
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12min
July 01, 2021 5. Why consistency is king
A brand built on creating impact, OGGs is on a mission to provide plant-based alternatives to everyday foods. This week's episode is with founder Hannah Carter about economies of scale, the subtle but important difference between what the consumer is getting vs what you as a brand are giving, and how consistency is king.
This episode is perfect for anyone committed to building a sustainable brand without compromise.
Website
Instagram
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37min
June 23, 2021 4. Why DNA is a brand's lifeblood; it is the reason you say yes to things and the reason you say no.
This week I am joined by ex marketing director of one of the most recognisable beauty brands on the planet, Benefit Cosmetics and now beauty entrepreneur in her own right.
Founder of The Blow, Phoebe Simmonds talks about the difference between a customer and your target audience, how events are not just for the people in the room and how building a brand DNA is the essential ingredient to create a brand that stands out and is relevant.
Website
Instagram

Businesses discussed
Share the dignity, a charity working to end period poverty in Australia.
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24min
June 17, 2021 3. Why distinction trumps difference
This week’s episode is with the incredible Elin Roberts the co-founder of Better Nature. We talk about the importance of a single-minded strategy that can be articulated in a sentence, building principles into the business to ensure that you live and breath your mission and how being distinctive is the secret ingredient to cutting through.
Elin’s energy and passion is infectious. I hope you enjoy

Find Better Nature:
Website
Instagram
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43min
June 10, 2021 2. Why done is more important than perfection.
This week’s Sprowt-cast features Rogue, a condiment brand founded on innovation, with a dream to transform the at home brunch occasion. Starting with just £500 in the bank in the bank, founder Asher Flowers has challenged the status quo of the spreads category, ripped up the rule book and is calling for ways to level the playing field for black-owned businesses entering the food and drink industry.
A must listen to for any founder who needs the motivation to keep following their dreams.
Rogue can be found here:
Website
Instagram
Businesses mentioned in the episode.
Jamii is the home for Black creators and makers. A discovery platform for British brands on the up.
One feeds two: a charity that partners with brands and businesses to deliver a school meal for every product sold.
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33min
June 04, 2021 Welcome to Sprowt-cast
We believe in a world where people, planet and profit are not mutually exclusive.
We believe that businesses can and should be a force for good.
We believe that the household names of tomorrow will be the brands that stand out, stand up and exist for the triple bottom line (people, planet AND profit).
In each episode, we speak to the brains behind the brands doing things differently, and understand if there is a magic formula to a brand being memorable and one that is instantly forgettable.
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1min
June 03, 2021 1. The importance of a distinctive brand identity that is centred around the target customer.
This week I am joined by Joe Hill co-founder of One Planet Pizza, a tasty frozen pizza, that just happens to be vegan. We talk about the importance of customer feedback, building a strong and distinctive brand identity and keeping it real.
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33min

FAQs about Big Ideas Tiny Details:

How many episodes does Big Ideas Tiny Details have?

The podcast currently has 17 episodes available.