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My guest today is Jay Conner from Moorhead City, North Carolina. A big, kind shark in a small pond, he works in small-town real estate investments. Today we talk about raising “small money, ‘mom-and-pop’ style money” for real estate deals.
0:30 — Introduce Jay Conner to the show
0:53 — Moorhead City, North Carolina
1:41 — Small city with private funds “Mom and pop money for real estate deals”
2:05 — Why “mom-and-pop money” is great for businesses who need investments
4:17 — Giving Jay Connor credit for his amazing accomplishment
5:11 — How do you go from $0.00 to $2 million in 90 days?
5:37 — Develop a program to offer people
6:18 — “Warm market”
6:57 — Jay’s program
8:34 — Why Jay’s program is perfect for “soft money” lenders
9:09 — How do you bridge the trust between you and a “soft money” lender?
9:40 — “Positioning”
12:15 — Focus on the program
13:46 — The bottom line answer
14:18 — How does a brand new real estate investor do this program?
15:20 — Recap of Jay’s answer
15:28 — One of the best ways-these days-to deliver a message and why
17:13 — The three types of partners
18:07 — How to break through on your warm leads
18:51 — How to host a successful private lender luncheon
19:15 — Who do you invite to a private lender luncheon
20:37 — How to have credibility at private luncheons
21:21 — The good ol’ traditional way to build investor trust in small towns
23:14 — Jay’s free online class
24:00 — Thank you, Jay!
24:16 — Thank you for listening to the Big Mike Fund Podcast
RESOURCES:
Tempo Management Group LLC: https://tempofunding.com/
Jay’s Free Online Class: https://www.jayconner.com/training/wtgtmn-webinar-rev2/
“‘Mom-and-pop money is very favorable to you as a project sponsor, as an operator, as a fix-and-flipper, because it’s generally friendly. It’s soft money.” — Mike Zlotnick
“Recorded video in today’s day and age is one of the best ways to deliver a message.” — Mike Zlotnick
“What is it that is going to make them feel good about doing business [with you]?” — Jay Conner
“Education works better than trying to sell them.” — Mike Zlotnick
Today, I offer you a presentation about risk-adjusted returns. Listeners have been asking me, “how do I calculate my risk-adjusted return?” Well, I will do my best to answer that question and cover how variables like investment quadrants, market conditions, and sponsors affect the calculation.
00:00 — Introduction to the Big Mike Fund Podcast.
00:22 — Welcome to the show.
00:58 — How to calculate risk-adjusted returns.
01:43 — A little bit about me.
02:44 — How to learn more about my business and contact me.
03:33 — Why do we care about risk adjustment returns?
05:26 — A project must fit your portfolio.
06:32 — Understanding and identifying speculative investments.
07:30 — The pros and cons of the 4 investment quadrants.
08:57 — Quadrant one — cash flow focus.
10:05 — Quadrant two — growth focus.
10:56 — Quadrant three — Speculative grade projects.
11:30 — Quadrant four — ground-up projects.
12:00 — All projects have risk, remember that.
12:33 — The types of risk you can expect.
13:28 — How do you compute risk-adjusted return?
14:17 — The risk-versus-reward side of the capital stack.
14:53 — The pros and cons of Senior Debt.
15:43 — What are Junior Debt and preferred equity?
16:09 — The joint venture equity and common equity option.
16:48 — How do you compute loss reserves?
19:15 — Why market conditions are important.
20:37 — The stress test you can use to help your calculation.
24:39 — My opinion about losses in a normal market.
28:37 — Loss reserves for investment grade projects versus speculative projects.
30:01 — The risk level of Speculative grade projects.
31:18 — ROI expectations regarding investment quadrants.
34:22 — Cash flow expectations regarding the investment quadrants.
37:16 — What is a quality cash flow syndication or a similar fund focused on the cash flow?
41:00 — The role of a good sponsor.
42:45 — Should you invest in individual deals or funds?
45:05 — Thank you for joining me for today’s episode.
45:42 — Outro to the Big Mike Fund Podcast.
RESOURCES
The Big Mike Fund
Real Estate Investment Fund: How to Choose a SMART Real Estate Investing Fund: Top 10 Biggest Mistakes To Avoid Before Investing Into a Real Estate Fund (Private Money, REITs, Equity, Structure, Tax)
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