I saw an article on LinkedIn by my friend Bill Cates titled: “5 things that don’t make you different”, and the title intrigued me. In reading through them, I was struck by how many of these companies in the wedding and events industry are using, thinking it shows how they’re different, when they don’t. So, I asked Bill to come on and talk through these with me so we can give you some ideas on how to tweak what you say, to really show what makes you different.

About Bill

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books:  Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. To get Bill’s books, which I highly recommend, visit: https://referralcoach.com/online-store/

Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.

To find out more about Bill visit: https://referralcoach.com/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

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