Few names are more synonymous with Harley-Davidson’s legacy than Bill Davidson. As the great-grandson of company co-founder William A. Davidson and the son of legendary designer Willie G. Davidson, Bill has spent his life immersed in the culture, history, and evolution of one of the world’s most iconic motorcycle brands.

From his early days riding an M50 at just seven years old to taking on leadership roles within Harley-Davidson and the Harley-Davidson Museum, Bill’s story is one of family heritage, innovation, and a lifelong passion for two wheels.

In this episode, Bill reflects on growing up inside the Motor Company, helping shape the Harley Owners Group (H.O.G.), and carrying forward a century-old legacy into a new era. He shares lessons learned from his father, the importance of community in the Harley family, and how the brand continues to balance heritage and progress in a rapidly changing world.

A conversation about legacy, loyalty, and the love of the ride — straight from the heart of Milwaukee.

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