Bill Eckstrom is a leading authority on performance coaching and growth. He is the founding CEO of Ecsell Sports  and Ecsell Institute. With nearly two decades of experience, Bill remains a renowned TEDx Talk presenter, keynote speaker and podcast and radio show guest. In addition, he is the author of numerous research articles and white papers and the co-author of the best selling book, The Coaching Effect. You will also find his written work in Coach & AD Magazine.