Bill Geist takes a rare turn as both host and guest in another special COVID-19 edition of DMOU. The past few weeks have seen DMOs come to the aid of hotels, restaurants, bars and attractions like never before. But now, DMO Boards have a meaningful role going forward to ensure that their Organizations are sustainable. From ensuring that community leaders are kept abreast of the Organization's efforts to save local businesses and jobs to working to diversify future revenue streams, Bill encourages DMO Boards to step up to the new opportunity to solidify their Organizations as a Shared Community Value.