As IPTAY becomes more involved with NIL fundraising as part of the 110 Society, and as the collegiate model veers even more sharply toward compensation for athletes, a big part of Billy Milam's role is conveying a modernized message to IPTAY.

In a recent issue of Orange: The Experience, Milam devoted an entire column to encouraging IPTAY members to contribute to the 110 Society.

He wrote that IPTAY "was founded on the notion that many giving some would enable Clemson to better compete with schools with access to significantly greater resources.

"For those 90 years, the Clemson Family has generously and selflessly risen to the challenge and given to IPTAY to change countless lives. The mission today remains the same."

Fundraising for NIL is more abstract and complicated than generating money for a facility that donors can admire for years to come.

And as Clemson attempts to sell the masses on giving NIL contributions on top of what they're already contributing, the messaging is important.

Milam, an Atlanta resident who has been highly accomplished in the business world, is at the forefront of IPTAY's attempts to modernize its brand and its strategies.

Milam has a bachelor's degree in architecture from Clemson, and an MBA in finance from South Carolina. He is chief executive officer of EmployBridge, America's largest industrial staffing firm.

He previously spent more than 22 years with RaceTrac, where he rose to the role of president and chief operating officer.

In 2020, Milam was named most admired CEO in professional services by the Atlanta Business Chronicle. He was named a top CEO on Glassdoor in 2021.