BJJ Business and Martial Arts Marketing with Lance Trippett

BJJ Business and Martial Arts Marketing with Lance Trippett

By Lance Trippett CEO of Academy KingsBusinessMarketing
Download on the App Store

BJJ Business and Martial Arts Marketing with Lance Trippett episodes

  • The Who Not How Fix For BJJ School Owners Growth #54

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    19 min
  • Do This If Your BJJ School is Making Less Than $15,000 A Month! #53

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    9 min
  • Serve You members

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    16 min
  • The 2 Reasons To Start Or Run A Business

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    13 min
  • Most BJJ School Owners F&%K This UP 🤦‍♂️ (after the sale) #51

    Delivery & Fulfillment (after the sale) This is the step that most school owners forget...

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    15 min
  • #50 The PROFIT Framework... How to Sell New Memberships At Your BJJ School

    The PROFIT Framework... How to Sell New Memberships At Your BJJ School

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    17 min
  • #49 Leads NEVER Show Up... What Every BJJ School Owner Needs To Get Leads to Show Up

    How to get leads to show up at your BJJ school... Kearn this and more with this

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    18 min
  • # 48 I NEED Leads... What Every BJJ School Owner Needs To Get Leads Fast!

    How to get leads, for your BJJ school, This is all about lead generation for martial arts school.. 📈 FREE 5-Part Academy Growth System PDF + Video TrainingIf you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.👉 Get instant access here:https://offers.academykings.com/fab5-frameworksAbout Me:My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.Our Academy Kings clients have averaged:• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.💬 Are you a current martial arts school owner?Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets⚠️ This group is for current martial arts school owners only.🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.━━━━━━━━━━━━━━DISCLOSUREInformation shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.Copyright © 2026 Academy Kings. All Rights Reserved.

    12 min
  • The 5 Systems Every BJJ School Owner Needs To Get Leads, Sales & Profit

    📈 FREE 5-Part Academy Growth System PDF + Video Training

    If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.

    Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.

    👉 Get instant access here:https://offers.academykings.com/fab5-frameworks

    About Me:

    My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.

    Our Academy Kings clients have averaged:

    • +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399

    If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.

    💬 Are you a current martial arts school owner?

    Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.

    👉 Join the group here:https://www.facebook.com/groups/MMAStudioSecrets

    ⚠️ This group is for current martial arts school owners only.

    🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.

    ━━━━━━━━━━━━━━

    DISCLOSURE

    Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.

    Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.

    Copyright © 2026 Academy Kings. All Rights Reserved.


    10 min
  • The Gap Between Knowing and Doing Is Where Most Dreams Die | BJJ, Business & Personal Growth

    In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts, entrepreneurship, and personal development: inaction.

    Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it.

    And that gap — the space between what you know and what you do — is exactly where dreams die.
    💥 Whether you’re a Brazilian Jiu-Jitsu white belt, a seasoned martial arts coach, a BJJ gym owner, or an ambitious entrepreneur, this message is for you.

    Inside this episode, I reveal:

    • Why "I know I should…" is one of the most dangerous thought patterns holding back high performers

    • How fear, perfectionism, and procrastination disguise themselves as smart strategy

    • Why discipline, not motivation, is the ultimate driver of success — in training, in business, and in life

    • The hidden cost of overthinking and overconsumption (especially in the martial arts and self-help space)

    • How to defeat overwhelm with simple, actionable habits that build real momentum

    Whether you’re trying to:
    ✅ Grow your Brazilian Jiu-Jitsu school
    ✅ Launch a fitness coaching brand
    ✅ Build consistency in your content creation
    ✅ Develop a stronger mindset both on and off the mats
    ✅ Or finally follow through on the goals you’ve been talking about for months…

    This episode is a roadmap to getting unstuck and moving forward with clarity and courage.

    Success isn’t about doing something huge once — it’s about doing something small, consistently.
    You don’t need the perfect plan. You need reps. You need to start, even if it’s messy. Especially if it’s messy.

    🔗 Tune in now to learn how to close the gap between knowing and doing — and finally become the person who takes action, not just talks about it.

    SEO Keywords: Brazilian Jiu-Jitsu podcast, BJJ gym owner tips, martial arts business growth, mindset podcast for entrepreneurs, how to build discipline, BJJ mental game, stop procrastinating, productivity for creators, martial arts marketing, jiu-jitsu lifestyle, consistency in business, take action now, personal growth strategies, overcoming fear in business, motivation vs discipline, mindset coaching podcast, fitness entrepreneur tips

    💬 Are you part of my FREE private group for martial arts school owners? If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now. 👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets

    📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits? Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a

    🔥 If this video helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.


    16 min

About BJJ Business and Martial Arts Marketing with Lance Trippett

From the publisher's feed

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales,…