BJJ Business and Martial Arts Marketing with Lance Trippett

If you’ve been surviving instead of building, this is for you.Today I break down how a scarcity mindset keeps BJJ & martial arts schools stuck—and how shifting to abundance lets you raise prices with confidence, keep your ad engine on, and build a calmer, more profitable academy.What you’ll learn:The real signs of scarcity in life, family, and business (and why it becomes a self-fulfilling loop)What abundance actually is (discipline + value creation, not blind optimism)3 practical swaps:Control → Clarity & delegationPanic → Plan & consistency (no on/off ads)Price fear → Value frame & anchored closesA simple nightly practice (WIN / TRUTH / PROMISE) to make the mindset stickA quick story on how this shift led to fewer “think about it’s,” higher show rates, and a calmer teamTry this tonight (3 minutes):Write three lines—WIN (value you created), TRUTH (where scarcity showed up), PROMISE (one abundant action tomorrow: raise price, keep ads on, delegate, say no).Not open yet—here’s the plan:We’re still not taking new members. When doors open, Academy Kings will be available to any size school with a custom plan built from where you are. No easy buttons—just the right work, in the right order.— LanceBe the Man. Be the King. Build the Kingdom.You’re closer than you think to the academy of your dreams!

hit pause and went back to the vault. I revisited my first 10 years running Conquest—all the stalls, the hard lessons, and the exact order that actually moves a school forward. I realized I’d forgotten the path…and that’s why the old, one-size-fits-all program missed the mark.In this video I share three short scenes that changed everything:1) “Say It Clean” — The mom at the front deskShe asked two simple questions: “What do we get, and how much is it?” I talked in circles about fighters and tournaments. She left confused—and so was I. That night I wrote on a sticky note: “If we can’t say it clean, no one will buy it.”2) “Consistency Beats Luck” — The flood, then the droughtWe turned winning ads off out of fear, then spent months trying to restart momentum. Lesson: pick one platform, run it consistently, and never turn it off. Growth isn’t a lucky wave; it’s an ocean you build.3) “Clarity Is Kindness” — The ‘I’ll think about it’ nodGreat consult, excited kid, new price—I wobbled at the close. It wasn’t the price; it was my uncertainty. We added a 10-minute daily roleplay (Needs → Offer → Decision). The next consult was a clean yes.The point: there’s no magic ad, no universal template, no easy button. There’s your path—and it starts by finding where you’re actually stuck.Try this tonight:Write one line: “Where am I actually stuck?” Not what seems fun—where it’s leaking. That’s your next seven days.

Busy vs. Effective (for BJJ & Martial Arts School Owners)From the outside, everything looked “successful”—classes full, constant content, nonstop hustle. Inside? Burnout. In today’s video I break down why I hit pause and what I rebuilt in me before rebuilding anything else. You’ll hear the gap between busy and effective, the 3 patterns I broke on purpose, and the simple daily standards that actually move the needle.

In this episode of BJJ Business & Martial Arts Marketing, we’re excited to sit down with Brian Debes, a 10th Planet BJJ Black Belt, Academy Kings Member, and owner of Red Belt Software, the ultimate CRM for martial arts schools. 🥋 Based in Beaumont, Texas, Brian shares his journey, insights on running a successful school, and how his software is helping other school owners streamline their business and grow faster. 💻 Learn more about Red Belt Software at Redbeltsoftware.com. If you're a martial arts school owner looking to take your business to the next level, this episode is a must-watch! 💥

ATTN: School Owners:If you own a school and want to be on the pod... Click the link and fill out the application, and you may be our next guest!
https://academykings.com/bjj-podcast

#MartialArtsBusiness #BJJBusiness #MartialArtsMarketing #10thPlanetBJJ #SchoolOwnerSuccess #RedBeltSoftware #Podcast #BrazilianJiuJitsu #BeaumontTexas

Are you a business owner feeling stuck or hesitant to take the next step in your business? 🚀 In this video, I share a personal story about my daughter getting braces and the powerful lesson it taught me about fear and how it applies to running a business.

In this episode of BJJ Business & Martial Arts Marketing, we sit down with Chad Cleland, owner of Snowflake BJJ in Arizona and a full-time firefighter. Chad shares his incredible journey of balancing a demanding career as a firefighter while running a successful Brazilian Jiu-Jitsu school. From the challenges of starting out to the rewarding moments of growing his student base, Chad gives us a raw, inside look into what it takes to manage a BJJ school while serving his community. Whether you're thinking about opening your own academy or just love hearing inspiring stories, this episode is packed with valuable insights for anyone in the martial arts world!

Distractions can pull us away from our goals without us even realizing it. In this video, I share a simple story about my backyard project and how a single phone call led me to leave an entire section unfinished. It's a powerful reminder of how easily distractions can take our focus off the important tasks at hand.

For martial arts school owners, this can be the difference between staying stagnant and making significant progress. What distractions are you facing in your business or personal life that might be pulling your attention away from growth? Tune in to learn how to recognize and manage these distractions so you can stay focused and keep your eye on the prize.

marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching

In this episode, we dive into the importance of leveling up your life and business by surrounding yourself with like-minded, successful business owners. It's all about pushing your limits, setting higher standards, and holding yourself accountable. Whether it’s in business, fitness, family, or personal growth—there are levels to everything. To reach new heights, you need to be around winners who challenge and inspire you to up your game. Ready to elevate every area of your life? Tune in and learn how to unlock your full potential!

marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching

Join us for an exciting episode of BJJ Business & Martial Arts Marketing as we sit down with Dylan Dearborn, Head Instructor at Infinity Brazilian Jiu Jitsu in Santee, CA. 🥋 Dylan shares his journey of balancing family life, running a successful martial arts school, and the challenges he’s faced along the way. If you're looking to gain insights on growing your own school or want inspiration from a fellow martial artist, this is a must-listen! 🎧

Don’t miss this deep dive into the world of martial arts business, life lessons, and everything in between! 💥

ATTN: School Owners
Want to share your story on the podcast? 📢 Apply here and you could be our next guest!
https://academykings.com/bjj-podcast

#MartialArtsBusiness #BJJBusiness #SchoolOwnerSuccess #InfinityBJJ #MartialArtsMarketing #BrazilianJiuJitsu #Podcast

Today, I share the critical decision-making habits that either lead you to success or hold you back. Only say "Hell Yes" to opportunities that align with your business goals and ignite your passion, while others say yes to every "good enough" idea, hoping something will stick.