BJJ Business and Martial Arts Marketing with Lance Trippett

Lance pulls this one from the vault... this episode is excerpt from back in 2018. 

The stupid tax is still being paid and Lance wants to save you from the pain from this martial arts school owner death trap.. 

Don't Pay "Stupid Tax" If to grow your BJJ business or Martial Arts School 

On todays Show Lance talks about the 2 reasons to start or run a martial arts business

And the are to Make Money & Help People....

There are a thousand things that can go under these two reasons but these are the only two reasons..

But we if we don't charge enough we can’t make money and we can’t help people

So how do we make money and help people and give VALUE... 

Value, Attention, Level Up, Uniformity, Empathy

On this episode Lance digs in to the two tactics he used to grow his BJJ school from 30 members to over 600 in just a few years. 

When to turn ads on or off at your martial arts school and when and if you need to raise prices... 

Running a successful BJJ school is never easy but with these 2 ideas you may just get some amazing results. 

On today's show Lance give the secret to growing you martial arts school with organic traffic. 

He tell you his 7 Golden Rules For Organic Growth and explains the goals of using this tactic at your academy.. 

What I can PROMISE you is that if you...follow these steps...consistently post...and do the basics. 

You will NEVER run out of leads , you will make more money, Develop (or improve) a skill set, Establish you as an authority within your market, you will Never need to be held captive to an ad platform, and your paid ads will get even better results.

Remember  

"You're closer than you think to the academy of your dreams!"

In this show Lance will talk about the secret to automatically get more members without figuring it all out yourself - Acquire & Implementation VS Invention & Experimentation! This is the exact system that all the big players like Apple & Disney use to expand their businesses. The quickest way to grow is to use this time tested secret to scaling fast.  

On this episode of BJJ Business & Martial Arts Marketing, Lance talks about the importance of having a MAGIC Offer. 

He will also break down what is in the offer and the words to use to get new prospects giving you their information... 

The Goal of a magic offer in martial arts is to get more leads and more sales from your perfect avatar.

Keep your sales process the same but have a new offer all the time to keep the marketing from getting old! 

On Todays BJJ Business podcast with Lance we are going to focus on the 3 stages of a martial arts schools growth... 

0-100 is the launch phase, 100-300 is the growth phase, 300 + is the scaling phase 

Why does this matter? Because decisions made at these times will have a crucial effect on the future of your business.

Each stage comes with its own unique challenges to solve. 

Us this podcast to help you navigate through these different stages, Lance will explain the common challenges—and possible solutions—that come with each phase of growth. 

Many martial arts school owner take on too many roles in their business. Today on the show Lance will break down the 1st five employees you should be looking to hire ASAP to help run your Martial Arts School Business. Lance talks all about who to hire and how to hire them... He even get in to the culture of your staff and students business. If you want more information about running a BJJ or martial arts school you can get a FREE school owners course at https://www.academykings.com

My dad always said, everybody wants to go to heaven but nobody wants to die...

These are some of the lessons I have learned.                                                                                                                                                                                              Everyone wants a quick fix... But they don't want to put the work in. 

Take action because if you desire success, you need to work to get there. 

In this episode I talk about Open Architecture &... 

Why you need to be using it in your martial arts school. 

We use this exact framework to grow our business and push the envelope in training marketing and sales. 

If you don't use this yet you need to start today.