BJJ Business and Martial Arts Marketing with Lance Trippett

BJJ Business and Martial Arts Marketing with Lance Trippett

By Lance Trippett CEO of Academy KingsBusinessMarketing
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BJJ Business and Martial Arts Marketing with Lance Trippett episodes

  • Interview with Pro Fighter & School owner Mike Stanford from American Top Team Gulfport & D'Iberville

    In this episode of BJJ Business & Martial Arts Marketing, we sit down with Mike Stanford, a highly experienced coach at American Top Team Gulfport and American Top Team D'Iberville. Mike shares his journey as a coach, his insights into building successful martial arts programs, and how he's helped shape the growth of two thriving academies.

    We dive into Mike's coaching philosophy, the importance of strong team culture, and the marketing strategies he's employed to attract students and build a solid community around his schools. Whether you're a martial arts instructor, a school owner, or just passionate about martial arts, this episode offers valuable advice on how to balance coaching with business growth.

    Tune in to learn more about Mike's approach to teaching and his experiences within the competitive martial arts world.

    Don’t forget to subscribe for more interviews with martial arts school owners and coaches who are shaping the future of the industry!

    44 min
  • 🎙️ Two Types of Martial Arts School Owners: Which are you?

    🎙️ Two Types of Martial Arts School Owners: The Hard Worker vs. The Excuse Maker

    In this episode, we explore the two types of martial arts school owners I've come across over the years—the ones who put in the effort and get results, and those who always find excuses when things don't go their way.

    If you're running a martial arts school and want to grow your student base, increase revenue, and truly succeed, this episode will help you identify which mindset you're operating with. Tune in to hear real stories and valuable insights that will push you to take your school to the next level!

    🔥 Are you ready to stop making excuses and start seeing real growth?

    Listen now and see which path you're on!

    11 min
  • "From World Champion to BJJ School Owner | Samuel Braga's Journey with Braga BJJ"

    BJJ Business & Martial Arts Marketing | Interview with Samuel Braga from Braga BJJ - Knoxville, TN

    In this episode of BJJ Business & Martial Arts Marketing, we have the honor of interviewing Samuel Braga, a 10-time world champion and the founder of Braga BJJ in Knoxville, TN. Samuel shares his incredible journey from competitor to coach and entrepreneur, detailing how he's built one of the most respected Brazilian Jiu Jitsu academies in the region.
    Listen in as Samuel talks about the challenges of transitioning from a competitive mindset to running a successful martial arts business, his unique approach to teaching, and the marketing strategies he uses to grow his academy and attract new students.
    This episode is packed with valuable insights for martial arts school owners looking to elevate their businesses, create a strong community, and succeed in the competitive world of BJJ.
    Don't forget to subscribe for more interviews with martial arts school owners and industry leaders sharing their stories and business advice!
    ATTN: School Owners...
    If you own a school and want to be a guest on the podcast, So you can share your story... Click the link and fill out the school owner application https://academykings.com/bjj-podcast

    51 min
  • Building a Thriving Jiu Jitsu School | Gannon Lang's Journey with Nexus American Jiu Jitsu
    BJJ Business & Martial Arts Marketing | Interview with Gannon Lang from Nexus American Jiu Jitsu - Fredericksburg, VA
    In this episode of BJJ Business & Martial Arts Marketing, we sit down with Gannon Lang, the owner of Nexus American Jiu Jitsu in Fredericksburg, VA. Gannon shares his inspiring journey of building a thriving martial arts school, the challenges he faced along the way, and his approach to teaching and growing his community.
    Whether you're a martial arts school owner or simply passionate about the martial arts business, this interview offers valuable insights on what it takes to run a successful school, the importance of community building, and effective marketing strategies to attract new students.
    Join us as we dive deep into Gannon's story, his philosophy on teaching Jiu Jitsu, and the lessons he's learned from his entrepreneurial journey.
    Make sure to subscribe to our channel for more interviews with martial arts school owners who are making an impact in the industry!
    53 min
  • Back to School Success: Boost Enrollment with Strategic Offers for All Ages!

    Are you ready to maximize your martial arts school's enrollment this fall? Whether you're a martial arts or BJJ school owner, a Back to School offer can drive new sign-ups and re-engage current students—and it doesn't just have to be for kids! Moms, dads, and adults of all ages are looking for new routines as summer winds down.

    In this podcast, I’ll walk you through how to craft a compelling Back to School offer and the sales process that will help you turn interest into memberships. I’ll share strategies on how to position your offer for families and adults, making your school the go-to place for people to get back in shape, learn self-defense, or pursue a lifelong passion.

    This isn't just about bringing students through the door—it's about creating a strong sales process to convert leads into long-term members. Don’t miss the chance to fill your mats and grow your business this fall with our Back to School strategies!

    Key Topics:

    • Creating irresistible Back to School offers for martial arts schools
    • Targeting families, adults, and kids for your fall marketing campaign
    • Proven sales processes to convert leads into memberships
    • Strategies for BJJ and martial arts school owners to increase enrollment
    • Business coaching tips for maximizing seasonal marketing
    • Martial arts sales training for school growth and retention

      • Subscribe for more tips on martial arts marketing, sales training, and business growth strategies for martial arts school owners and BJJ academies.

      17 min
    • Embrace the SWOT tastic Journey For Martial Art School Owners

      "Welcome to 'Embrace the SWOT-tastic Journey!' – the ultimate guide for martial arts school owners and BJJ school owners looking to level up their business strategies.  @ListenToLance 

      In this video, I break down the powerful SWOT analysis framework—Strengths, Weaknesses, Opportunities, and Threats—and how you can use it to evaluate and optimize your martial arts school or BJJ gym. Whether you're looking to attract more students, enhance your marketing efforts, or boost your school's overall success, this video will help you identify your current position and strategize for growth.
      By mastering SWOT analysis, you'll be able to make smarter business decisions, capitalize on strengths, address weaknesses, seize new opportunities, and mitigate threats. Whether you’re part of a mastermind group or seeking martial arts sales training, this video offers insights to transform your business.
      Make sure to subscribe and join the journey to growth and success! ⚔️🥋💼
      Key Topics:
      What is SWOT Analysis?
      How to use SWOT for martial arts school growth
      Business coaching tips for martial arts schools
      Marketing strategies for martial arts gyms
      Martial arts sales training techniques
      Mastermind group insights for martial arts school owners"

      22 min
    • BJJ Black Belt Jonathan Hunter makes $40K in 8 Weeks

      In this episode Lance talks to CVBJJ Black Belt Jonathan Hunter made $40K in 8 Weeks

      Using the Academy Kings 5 Frameworks he was able to sign up 66 new members in 8 weeks and it totally changed his business.

      How he used it to grow his BJJ Business and how you can use it to grow your martial arts school. 

      This system will keep a steady lead flow in to your school. 

      If you need leads or business coaching for your martial arts academy you should check out

      https://www.academykings.com/

      25 min
    • Martial Arts Marketing Using The Trifecta E19

      On today's show Lance is talking about The Trifecta 

      He explains how you can use this framework for...

      Sales, Marketing, Promotion, 

      Whenever you are marketing your martial arts school 

      Design the experience around Traffic, Conversion, Economics 

      To learn more about our 6 week warrior program check us out at www.academykings.com 

      13 min
    • What Happens In Houston... E18

      On today's show Lance talks about the live event in Houston

      How to run martial arts ads during the holidays and 

      why building a debrief schedule is important for your business... 



      12 min
    • Rule Of 100

      In this episode Lance talks about the rule of 100 and how he used it to grow his BJJ Business and how you can use it to grow you martial arts school. 

      The rule of 100 is easy... $100 of ad spend or 100 reach outs or a mix of both of them. This will keep a steady lead flow in to your school. 

      If you need leads for your martial arts academy you should use the rule of 100 everyday. 

      8 min

    About BJJ Business and Martial Arts Marketing with Lance Trippett

    From the publisher's feed

    Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales,…