It's finally here! A new year is upon us and many are tempted to go immediately into resolution mode. Those "soon to be forgotten" promises that we make to ourselves each and every year. But, what if this is going to be a year of massive transformation for you? Get started with your transition and best year ever today. We'll talk about what I'm doing and how you can make your own goals for this coming year on the Boots to Business Podcast.

The money is in your list is a pretty common saying in digital marketing. The idea that having more subscribers to your list will result in you earning more money and having an engaged audience. Let's talk about email lists and how growing your list will be important as you continue to grow your online business. It's time to get to work! On the Boots to Business Podcast

Email marketing software is the backbone of your entire email marketing strategy. But, not all are created equal. And with so many on the market, what are the types of things that you should be looking for when selecting your marketing software? Let's dive into some of the key features that you are likely to encounter in your search on the Boots to Business Podcast.

Of all the types of marketing, the one that gets me the most excited is direct marketing, specifically with emails. If you're sitting there asking "what, isn't that the most boring of all platforms?" No! Email marketing is dynamic, exciting, and one of the most versatile forms of marketing out there.

And even after all these years, it remains one of the most important components to any marketing strategy.

Over the next 8 episodes of the podcast, I'm going to take you through what you need to know about email marketing, which will have you ready to start emailing your way to profits and success. Coming up on the Boots 2 Business podcast. Let's do this!

What does it mean to be exceptional? It's so easy to dismiss your own accomplishments as normal. While what you have done may seem impossible and incredible to another person. Let's talk about exceptionalism, and finding ways to express the lessons in your life to motivate others.

Consumer Research.

This phrase is bandied about throughout marketing literature. And there is a certain amount of value to researching your customer. But where does it begin and end?

There are so many ways that we can approach research our customer. Some through automated tools that look at a group of consumers to identify their traits. But some of the most valuable research that you will ever conduct is the hard, qualitative research.

And I think that many focus so much on potential consumers, that they forget about those that are already committed to and love their brand. What can you learn from them?

Today, I'm going to talk about ways that you can continue to learn more about your customer, even after they have purchased or you have made that initial contact with them.

In business school, one of the things that was stressed when analyzing a company was their core competency. That one thing that the company was able to do better than other companies, and gave them a competitive edge.

But what about core competencies for individuals?

Each of us has that one thing that we are better at that anyone. The thing that sets us apart and we are specialized in.

Focusing on a core competency is not as simple as continuing to develop your skills, but learning that you need to find ways to deflect tasks that take away from your ability to focus on your core competency.

And it's easy to find yourself trying to take on everything. As I would find out during my early days of entrepreneurship.

Words mean things. This was our unofficial motto when I was a Psychological Operations.

One of the mystical "secrets" to good marketing is the power of copywriting. Copy is, simply put, the words that you will use to try to influence and sell to your target audience.

Getting started in copywriting isn't difficult. Rather it can be very helpful to take the deliberate steps to beginning to refine your ability to talk about your brand.

We cover copywriting consistency, tricks to capture a natural voice, and getting started writing headlines.

And I introduce a new segment on the show where I share books, podcasts and other resources that will be valuable in your entrepreneurial journey! This week we are talking about "Dotcom Secrets" by Russell Brunson

Your transition away from the military…

Few phrases conjure up as much joy, excitement, fear, and unease.

Because it's a time in your life were you are literally walking away from everything that you have known for the last several years (and for some several decades).

While we (service members) are required to go through a transition program, the details that you are given are not applicable to everyone in the room. And can set you about even more confused than when you started.

I was thankful that I was able to transition on my own terms thanks to the work that I had done in the months leading up to transition leave. But that didn't make it easy. My mind was in so many different places at one time that it was hard to just focus on the ONE THING that I needed to do to get my new career started.

And that's what this episode is about.

I can't give you all the particulars on the ONE THING you need to do… but I can help to get those distractions out of the way. The life-moments that can rob you of the energy, motivation, and creativity needed to launch your new life.

As I get ready to complete my transition, here are 10 things that I have learned that made (or would have made 😀) the transition easier.

Humans are more important than hardware. This simple lesson is the cornerstone of all military special operations. Because we know that the investment that we make into people, into our force, is the most valuable way that we can allocate resources. Building your own personal knowledge base and experience as you build your online business will be imperative! How are you going to become the leader you need to be and build your team?