How do you do what you do? Coming from the military, many are highly tuned into the power of SOPs and Checklists to get complex tasks accomplished. In many cases, these are things that we inherit in the roles that we are thrust into. Now that you're on your own, are you still following step-by-step instructions? Let's explore having a process for your work on the Boots to Business Podcast.

What tool is right for you? One of the biggest questions that I get asked from many of my former Special Ops compatriots is what tools should they use to get started. With so many different tools available, it can be difficult to know what to buy. And it's not as easy as just going to supply and pulling a standard issue. Today I'll be going through my personal kitbag that I'm using to build my online business after trying numerous other tools on the market. Catch it here on the Boots to Business Podcast

In marketing, we often talk about finding your "Tribe". That group of people that are in sync with your message and ideals. That's all well and good, but marketing requires mass communication that brings in all sorts of people. Including those that are negative, hostile, and sometimes downright toxic. Today, I'm going to talk about the anti-persona, and why it's just as important to know who is not your audience.

Few things in this world are more difficult and complex than trying to understand human behavior. Because humans are very complex creatures that have a myriad of influences that are playing on their thoughts at all times. But, it's also imperative that you work to understand your audience as best as possible. Especially if you are trying to make sales and grow your business. Today, I'm going to introduce the concept of the Overton Window. And how you can use this theory to better connect with your customers. On the Boots to Business Podcast

What's one of the best ways to discover more about your audience… by conducting interviews of course! But the prospect of interviewing someone caused most of us to become immediately uncomfortable. Like, something that is completely foreign to us. Today, I'm going to walk you through the process that I use before and during interviews that will make the experience fun and enjoyable for you.

How do you get someone to trust you online? Marketing in this industry can be exceedingly difficult, as there are so many fake actors and charlatans that are out there. But, I know that's not you. No matter what level you are currently at, you will encounter people that doubt your sincerity and want to think the worst of everyone they meet online… even as the plan their next purchase from Amazon. Today, we'll be talking about ways to build trust and increase the "real-ness" of your online persona, on the Boots to Business Podcast.

What makes an entrepreneur? I've been incredibly blessed to live an interesting life that has taken me through many different changes. Each adventure being more incredible than the one before. And it's helped me to develop the identity that I have. One that is unique and special in this industry. And you have the same type of experiences! Today I'll be sharing my origin story, and how I came to be an online entrepreneur. Up next, on the Boots to Business Podcast!

You've gotten people on your email list… now what? There are a number of different ways that you can converse with your audience to nurture the relationship and increase the likelihood of making the sale. And most of these ways will require more than just one email. This is where we really begin to explore the concept of sequencing your emails to make this biggest impact. Let's introduce a couple of popular methods to creating sequences, and how you can be deliberate in your approach on the Boots to Business podcast.

Do you ever check all those emails in your SPAM or Promotions folders? I didn't think so. And this is why so many people dismiss email marketing. Because so many emails go directly there. But what if you do a couple of quick steps to increase your chance of actually ending up in the inbox? Let's explore getting to the inbox on the Boots to Business podcast!

Getting an email address isn't as simply as just asking for it. People don't just subscribe to newsletters anymore and many even have a "throwaway" email account that they use for their online browsing. So how can you make sure that you are able to reliably get new email addresses added into your email CRM? Let's talk about the subject of Lead Magnets and some basic tips for employing them.