Larry Ketchersid, CEO of Media Sourcery discusses their partnership with Everpoint Services to improve the recycling process for blades and solar panels, proving the circular economy. Their method uses innovative blockchain technology to create verifiable proof of proper recycling. By implementing this tracking method, asset owners can be certain their blades have been properly disposed of.

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The recycling crisis for wind turbine blades and solar panels demands better solutions as these materials pile up without proper processing and documentation.

This week we speak with Larry Ketchersid, CEO of Media Sorcery, who's partnered with Everpoint Services to tackle renewable waste recycling. Their innovative blockchain technology creates verifiable proof that your decommissioned assets actually reach proper recycling facilities, not abandoned in fields or landfills.

Stay tuned.

Allen Hall: Alright, Larry, welcome to the program.

Thank you for having me.

So we met yesterday with Everpoint Services who is doing a quite a bit of business at the minute doing solar panel recycling and wind turbine blade recycling.

Correct. And we've talked about it on the podcast more recently about the efforts. To make sure that what leaves the facility is actually [00:01:00] recycled. There is a industry problem where blades leave a site and they get stacked up in some farm somewhere or some disposal site and never get chewed up or ground up and, and recycled properly.

And it's a black eye on the industry, right?

Joel Saxum: Yeah. You get, uh, I mean, we. The wind industry has detractors. We already know this. Right? And then when you have something that's like that, especially wind turbine blades, 'cause they're big, uh, and it's very visible, the problem then exacerbates itself. Right? I mean it, like you said, black eye on the industry.

But even with that happening, we still haven't gotten all the way to solving that problem that's, that's existing there. But you guys are working on it.

Larry Ketchersid: We are. We are. We, we have a solution that we cut our teeth on with, uh, tracking things like COVID-19 test kits. Okay. Right. So we, we started proof of authenticity when, uh, we were in the healthcare business.

And during Covid we had a partner that became an importer of, uh, COVID kits from Korea. And what [00:02:00] people didn't realize is if you leave the Covid kits out of the freezer, the efficacy goes down. So we had a automated workflow system that we turned into a proof of authenticity for. Tracking Covid kits from the manufacturer.

So we put little, I mean this was four or five years ago during the pandemic, we had these chemical barcodes that were temperature sensitive, and we put 'em on the, on the covid kits. So, and, and you had to scan 'em. So they weren't really interactive sensors, but from point A to point B, you could scan 'em.

Did the, the temperature go above a certain amount for a certain period of time, which made 'em bad, yes or no? And then we just track 'em all the way through. So it, it's very. Similar to what we're trying to do with tracking, recycling. I mean, we use this solution to track, uh, all sorts of things, but recycling is a really obvious use case for it.

So what we try to do is we, we, we take an asset. So an asset can be a solar panel, it can be a pallet of solar panels, it can [00:03:00] be a blade, it can be a tractor trailer, full of blades, whatever the customer wants. And we take as much of the evidence about an event and the life of that ...