January 07, 2025

Blake Lively Lawsuit: Let’s Talk About Nudity Riders

1 hour 24 minutes

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I promise I will not be reading the legal pleadings that have led to this wild lawsuit word for word. I will, however, break down the chaos contained within the four corners of the pleadings and give you my perspective of what's happening in this lawsuit, in my professional opinion.

From what's been filed, here's what we know:

Timeline of Events:

Before May 8, 2019: Colleen Hoover's novel "It Ends With Us" is published and becomes a bestseller.

On or about May 8, 2019: Wayfarer Studios secures an option for the book's rights.

Before May 5, 2023: An actor agreement is made between It Ends With Us Movie, LLC and Blake Lively's company, Blakel, Inc. This agreement includes a Nudity Rider.

May 5, 2023: Actor agreement signed.

January 19, 2024: The Nudity Rider, part of the actor agreement, is signed by both Blake Lively and Jamey Heath.

February 8, 2024: Melissa Nathan and Jennifer Abel exchange texts discussing strategies to manage negative publicity, including the potential to "bury" Blake Lively. They discuss a "social combat plan".

Early May 2024: Justin Baldoni attends a floral-themed trailer launch event for the movie.

July 25, 2024: Justin Baldoni participates in a pop-up event promoting the film.

July 26, 2024: Justin Baldoni shares a Variety article about Francis Ford Coppola's behavior on set with Jennifer Abel.

July 29, 2024: The Nudity Rider is updated.

August 4, 2024: Jennifer Abel discusses planting negative stories about Blake Lively. Melissa Nathan is involved in conversations suggesting ways to manage and counteract negative press.

August 5, 2024: Justin Baldoni sends Jennifer Abel a screenshot of an X thread as an example of a negative campaign strategy.

August 7, 2024: Justin Baldoni is interviewed on CBS Mornings about the film.

August 9, 2024: The film "It Ends With Us" is released. Negative social media campaigns against Blake Lively begin to take off, fueled by narratives surrounding her conduct and the film's content.

August 10, 2024: Melissa Nathan comments on the ramping up of negative social media.

August 13, 2024: Multiple news outlets report on Justin Baldoni hiring Melissa Nathan, a crisis PR manager, amidst rumors of conflict with Blake Lively.

August 14, 2024 and onwards: Negative online commentary targets Blake Lively, using misogynistic and abusive language. News articles cover the controversy.

Late August 2024 - December 4, 2024: Various news outlets publish stories surrounding the controversy. Justin Baldoni discusses his ADHD diagnosis.

December 20, 2024, approximately 9:45 p.m.: A significant event occurs, the exact nature is unclear from the extracts, but it is cited in the Justin Baldoni v. NY Times lawsuit.

December 31, 2024: Multiple lawsuits are filed: Justin Baldoni and others sue the New York Times; Blake Lively files a lawsuit against Justin Baldoni, It Ends With Us Movie LLC, Wayfarer, and others; Stephanie Jones et al. sue Jennifer Abel et al.

...more

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By Omar Serrato, Bleav

3.6

6060 ratings