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- 70. Future-Proof Your Online Business: How to Survive & Thrive in a Rapidly Changing Market
If you've been feeling like online business is harder than it used to be, you're not imagining things. The market has fundamentally changed, and what worked even a year ago might not be working today.
The good news? While many business owners are struggling with slower sales and declining conversions, some are having their best year yet. The difference isn't luck—it's adaptation.
In this episode, I'm breaking down exactly what's shifted in the online business landscape, and more importantly, the five strategic changes you need to make to not just survive but thrive in this new era. If you're tired of spinning your wheels with tactics that used to work, this episode will show you exactly where to focus your energy for real results!
Click play to learn:
- Why hustling harder and doing MORE doesn’t work in the age of AI
- The “trust crisis” we’re all living through—and 3 tactical ways you can boost trust with your audience (#3 will definitely surprise you)
- Why successful entrepreneurs are moving away from social media back toward evergreen content
- How to replace generic funnels with personalized sales experiences
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FREE download: 28+ Relationship-Based Marketing Ideas
Full show notes and links from this episode
If you enjoyed this episode, you might also like:
- The 5 Stages of Purposeful Entrepreneurship with Quinn Tempest
- 3 Shifts To Attract Higher-Quality Leads
- How to Create an Offer That Sells Itself (No Convincing Required)
- What I Would Do If I Needed Clients NOW
48 min - 69. Life Update: I’m Moving to Scotland! Why I’m Leaving Digital Nomad Life Behind
I'm sharing a major life update: I'm officially retiring from digital nomad life and moving from Canada to Edinburgh, Scotland!
Whether you're navigating a big life transition, questioning your current path, or wondering how to keep your business running during chaotic seasons, this behind-the-scenes look at my decision-making process will remind you that you're not alone in the messy middle.
Click play to learn:
- Why I'm retiring from digital nomad life and settling in one place (for now)
- How to know when it's time to make a change in your life or business
- Why Scotland, of all places…and my advice for anyone trying to decide where to live, whether in your home country or abroad
- My biggest tip for anyone wanting to work from another country
- The real difference between a life that looks good on Instagram vs. one that feels good to live daily
- Why holding onto old goals too long can keep you stuck, even when you've achieved them
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
If you enjoyed this episode, you might also like:
- 7 Things No One Tells You About Digital Nomad Life
- Pep Talk: You’re Ready RIGHT NOW (Even if You Don’t Feel Like it)
- The Missing Link in Manifestation: Practical Ways to Change Your Reality with Jamie Berman
22 min - 68. The Mid-Year Reset: Get Back on Track for Your Goals
If you're looking at your 2025 goals right now and feeling discouraged, this episode will get you back on track.
Pushing harder and working more hours isn’t going to get the results you want. The problem isn't that you need to do more—it's that you need to do things differently.
Today, I'm walking you through my Mid-Year Reset process, so you can diagnose what’s working, what’s not, and create a strategic plan to finish the year exactly where you want to be.
Click play to learn:
- The 4Rs framework: Reflect, Review, Recommit, and Refocus
- How to diagnose the real reason you're not hitting your goals (hint: it's not because you're not working hard enough)
- The counterintuitive question that will help you accelerate your progress
- When to pivot and when to double down
- Why real growth comes from letting go, not adding more
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
Note: The podcast is taking a summer break for July and August. We'll be back in the fall with fresh content, but you can stay connected by joining our email community for business tips and updates!
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34 min - 67. Dress Like the Next-Level Version of You: The Hidden Ways Style Impacts Your Confidence, Energy, and Business Results with Ellie Steinbrink
What you choose to wear each morning is either fueling your confidence…or sabotaging your success.
How you dress doesn’t just impact how you look—it impacts how you feel, the way you think, and how you show up in the world. And when you're an entrepreneur, that energy directly translates to your business results.
In this episode, we're diving deep into the psychology behind personal style, why comfort shouldn't be the only criterion when working from home, and how to dress like the next-level version of yourself.
If you've been stuck in the sweatpants-and-zoom-calls cycle or struggling to define your personal brand, this conversation will give you a completely new framework for thinking about your wardrobe!
Ellie Steinbrink is a personal branding expert and stylist who draws on psychology and branding to help women entrepreneurs define and embody a magnetic personal style. A loud and proud outfit repeater, she blends a two-decade career in marketing for Fortune 500 companies with her passion for curating wardrobes that break style rules and radiate self-expression, power, and confidence. She's on a mission to help women entrepreneurs dress like the next-level version of themselves and use their wardrobes as tools to support their business goals.
Click play to learn:
- How dressing for success rewires our physiology to shift our energy and results
- Simple ways you can upgrade your style today (without a total wardrobe overhaul)
- Why every entrepreneur should have a Power Colour that energizes you and supports your business goals
- How to identify and break free from outdated "style rules" that keep you playing small
- Busting the myth that looking elegant and put-together needs to come at the expense of comfort
- The mindset shift required to actually wear the clothes that make you feel amazing
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
59 min - 66. Stop Creating Content from Scratch: How to Turn 1 Client Project Into Months of Marketing with Shayna Lloyd
Creating content shouldn’t take over your entire business. If you feel like marketing is a full-time job on top of your actual work, this episode is for you.
In this conversation, we break down a sustainable system for turning one client project into weeks (or even months!) of content. We’re talking long-form-first marketing, making the most of short-form video, and how to create content for multiple platforms without overwhelm.
Shayna Lloyd is a Montana-based traveling photographer and videographer known for her signature vlog-meets-indie-film storytelling style. Through her business, Montana Diaries, and her community, Hey Thriver, she helps creative entrepreneurs simplify their content strategy and turn everyday client work into high-converting marketing systems.
Shayna’s approach is refreshingly down-to-earth, with an emphasis on ease, intention, and results. Her work has helped service providers build content libraries that actually attract the right clients—without spending every waking hour online!
Click play to learn:
- Why long-form, searchable content should be the foundation of your marketing
- Shayna’s step-by-step system for building content campaigns that align with your revenue goals
- How to repurpose your client work into dozens of content pieces without sounding repetitive
- The secret to making batching actually work (even if you’re short on time)
- How AI can support your content process—without sounding like a robot
- The mindset shift you need if you’re still in the “throw spaghetti at the wall” stage
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
1 hr 11 min - 65. The Missing Link in Manifestation: Practical Ways to Change Your Reality with Jamie Berman
Think manifestation is all wishful thinking and vision boards? Think again!
I'm joined by manifestation expert Jamie Berman, who breaks down exactly what manifestation is (and what it’s not), as well as practical ways to apply it to your business. We're diving deep into human psychology, limiting beliefs, and how attachment to your goals might be sabotaging your success…
Jamie Berman is a Master Certified Money Coach with a background in spiritual psychology who helps entrepreneurs transform their relationship with money so they can earn more with ease. She blends manifestation, mindset work, and practical strategy to guide business owners in overcoming scarcity, healing generational money patterns, and expanding their capacity to receive without hustle or burnout. Jamie took her own business from $14K to multiple six figures using these exact principles.
Click play to learn:
- What most people are missing when they talk about “manifestation”
- A simple exercise that reveals all your limiting money beliefs (warning: this may be uncomfortable, but it works!)
- How to shift from needy attachment energy to powerful commitment
- Sneaky ways you might be unintentionally sabotaging your own success
- Jamie's stepping stone approach to affirmations that actually work
- The mindset shift that took Jamie from 40 consecutive "no's" to signing every single client
- How to have more FUN in your business—why focusing on building foundational skills removes the pressure from your goals
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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58 min - 64. Pep Talk: You’re Ready RIGHT NOW (Even if You Don’t Feel Like it)
Waiting until you feel "ready" to pursue your dreams? This episode is your permission slip to take action now, even when you don't feel 100% confident yet.
In this quick pep talk episode, I'm sharing the story of how I landed my first copywriting client with zero experience or qualifications—and firing you up to take some bold action of your own!
If you've been holding yourself back, putting off the launch, or avoiding pressing send on that email…this episode is the pep talk you need to do the damn thing.
Click play to learn:
- Why waiting until you feel “ready” or “confident” is a trap that will keep you stuck forever
- How I landed my first copywriting client with zero experience or qualifications
- Why feeling terrified and taking action anyway is the EXACT formula for building confidence and momentum
- The only thing you need to do today to start building the business of your dreams
If this episode resonated with you, I'd love to know what action you're going to take today that you've been putting off. Screenshot this episode, share it on Instagram stories, and tag me @saleswithmeg to let me know!
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
11 min - 63. The Power of Organic Marketing: From Idea to Multi-6-Figure Brand with Kelsey Garlock
What if one creative idea and some scrappy Instagram posts were all you needed to build a 6-figure brand?
That’s exactly how Kelsey Garlock launched her company—without paid ads, a big team, or a fancy funnel. She turned a personal challenge into a purpose-driven business, all powered by organic content and a deep understanding of her customer.
Kelsey is a mom of three girls and the founder of Movemama Apparel, which provides women with stylish and functional clothes to support them through motherhood and beyond.
The company was inspired by Kelsey’s own breastfeeding challenges when she found herself constantly undressing, feeling cold and exposed, and frustrated with covers that didn’t work. That’s when she had the idea of a 2-directional invisible zipper sweatshirt to make life a bit easier for breastfeeding moms. They now have a whole clothing line, including dresses, tops and bottoms, and swimwear—all thoughtfully designed for comfort, confidence, and longevity.
Click play to learn:
- The organic social media strategy that launched Kelsey’s business during the pandemic
- Why she doesn’t recommend relying on Instagram alone—and how you can start to diversify your marketing beyond social media
- The importance of truly knowing your audience and speaking to their needs
- How to share your authentic story without giving away personal details
- The exact moment you should start outsourcing in your business (hint: earlier than you think!)
- What no one tells you about the transition from solopreneur to managing a team
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
37 min - 62. The Unplugged Entrepreneur: How Taking Real Time Off Leads to Bigger Results
Feel like you're never fully "off" from work? This episode tackles the challenge that so many entrepreneurs face—the inability to truly disconnect from your business, even during designated downtime.
If you find yourself constantly thinking about work during evenings and weekends, checking emails on vacation, or unable to enjoy time off because of nagging business thoughts, this episode is your practical guide to breaking free.
I'm sharing the exact strategies I've used (and taught my clients) to create real mental space away from work—because the quality of your unplugged time directly impacts how powerfully you show up when you're back on. You'll learn why time away isn't just a nice-to-have, but essential for your business growth and personal wellbeing.
Click play to learn:
- Why closing your laptop isn't enough for real mental recovery (and what to do instead)
- The science behind "psychological detachment" and how it impacts your productivity, creativity, and wellbeing
- The direct connection between time off and increased revenue in your business
- A simple system to handle work-related thoughts that interrupt your downtime
- Actionable strategies to build your "unplugging muscle" and enjoy guilt-free time away
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
31 min - 61. Protect What You've Built: Legal Foundations for Online Business with Samantha Bradshaw
Worried about protecting your business name, content, and ideas? Understanding the legal side of your business doesn't have to be overwhelming.
In this episode, lawyer Samantha Bradshaw shares what you need to know about legally protecting your online business. We break down when to invest in trademarks, how to assess your risk level, and what foundations your business needs from day one.
If you've been putting off this side of your business because it feels too complex or costly, this conversation will give you practical, budget-friendly steps to protect what you've built!
Samantha Bradshaw is a small business and intellectual property lawyer. After spending five years in Beirut, Lebanon, she returned to the U.S. in 2018 and founded InLine Legal, a 100% virtual Virginia-licensed law firm. Through her role as founder and attorney, she helps creative service providers stay out of the courtroom and in the studio by offering chief legal officer services tailored to small businesses. Her unique "traveling lawyer" career has allowed her to support clients while living on three different continents.
Click play to learn:
- How to turn your intellectual property into an additional revenue stream
- The critical difference between sole proprietorship and LLC
- How to conduct a simple "trademark temperature check" before investing in formal protection
- When to invest in custom legal agreements versus using templates
- Essential contracts every online business should have from day one
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Full show notes and links from this episode
47 min
About Blaze
From the publisher's feed
The go-to podcast for trailblazing entrepreneurs who believe in doing business (and life) DIFFERENTLY.
Tired of hearing the same fluffy advice over and over again? We’re pulling back the curtain to give you an honest take on entrepreneurship. No BS, just real, practical strategies to fuel your growth — and remind you that wherever you are on your journey, you’re not in this alone.
Join host Megan Smyth for weekly interviews, roundtable discussions, and solo soapbox episodes to help YOU blaze your own path and build a business that lights you up.
Welcome to the new era of entrepreneurship. Welcome to the Blaze podcast!