I had such a blast recording this episode with husband and wife duo Siff and Nish who are also the founders of Arrae, a wellness brand dedicated to creating 100% natural supplements to help women sleep better, eliminate bloat, be more relaxed and calm, and improve their digestion. 

We learn about how they met, what made them decide to use their wedding money to create a startup, and how challenging it was for them to start a business as a couple. They also share their biggest fears as entrepreneurs, their view on investing in team growth, and how making the right hires can turn into a total paradigm change. 

Plus, we discuss burnout, how to notice it and avoid it from reaching unhealthy levels, what makes them feel alive in their professional and personal lives, self-care routines, and so much more. 

Let's connect!

• Active Ingredient Instagram
• Sophie Weill Instagram
• Join the Active Ingredient Geneva Community

Some Questions I Ask:

• How did you guys meet? (7:24)
• Do you guys proactively have boundaries or check-ins as a couple to avoid talking all the time about Arrae? (16:58)
• What are some of the red flags for burnout? (22:41)

In This Episode, You Will Learn:

• How Siff and Nish decided to start a company together (11:44)
• An idea, a firm conviction, a creator, and an engineer (13:34)
• Why is it so difficult and scary to level up in your business (22:56)
• Marketing and advertising are necessary, but the product is the business (36:26)
• How influencer marketing helped Arrae (43:21)
• Where should someone who feels stuck and wants to live in alignment (48:44)

Resources:

• Arrae website
• Arrae Instagram
• Arrae Facebook

Connect with Siff:

• LinkedIn
• Instagram

Connect with Nish:

• LinkedIn
• Instagram

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