Blogging with Lesli Peterson

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Email isn't new anymore... it's an acceptable and expected means of communication. Preferred, in fact.

And it's time for the double opt-in to go away.

Double Opt-In Disliked for Personal Reasons: Double opt-in processes are often seen as unnecessary and can lead to a loss of interest in the content.

Double Opt-In Reduces Barriers for Subscribers: Eliminating the double opt-in process makes it easier for subscribers to quickly receive lead magnets and content, enhancing their experience.

Faster List Growth and Immediate Subscriber Engagement: Avoiding double opt-ins allows for quicker list growth and enables immediate engagement with new subscribers through welcome emails and consistent newsletters.

Modern Email Systems Filter Inactive Addresses: Current email management systems efficiently remove unengaged email addresses, making double opt-ins less necessary for maintaining list quality.

Risk of Lost Subscriptions with Double Opt-Ins: Double opt-in requests often go to spam folders, leading to misunderstandings about subscription confirmations.

Single Opt-In Can Improve Conversion Rates: Single opt-in processes can speed up the delivery of offers and solutions to subscribers, which may lead to better conversion rates.

Misconception about GDPR and Double Opt-In: There's a misconception that double opt-in is required for GDPR compliance. In reality, GDPR demands clear consent but does not mandate double opt-ins. Transparency about email content and frequency is more critical.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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There has been some speculation that Google is flagging blogs with affiliate links as spam.

Fortunately, having affiliates does NOT automatically mean that your site is flagged.

Google hates thin affiliate posts... lucky us... they also appreciate the good ones.

What makes a "good" affiliate post? Google breaks it down, right there in the documentation. 

We cover those FIVE things in this episode.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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The "spending money" season is around the corner, and it's time to brush the dust off your affiliate efforts.

One of my favorite ways to send affiliates in a timely manner is via trigger links in my email and on my blog.

But don't stop there - they are fantastic for affiliates year-round AND for brand deals.

Here's how they work

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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I get this question a lot... should you unindex your tag pages or category pages?

I've got several reasons why you should consider it... and a few exceptions to the rule. Plus, I tell you where to do it!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

This is a question I get asked repeatedly. For the most part, I think a second blog is a bad idea. But there are always exceptions. 

In this episode I explain why it's NOT  good idea... and what those exceptions are!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

Last year I told you my strategy for leveraging the MSN partnership. Their rules have changed, and there are people flooding the program.

With that, my strategy has changed. Here's how.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

Nearly a year ago I shared that I was not opening my Booking and Hotels.com links to the Stay22 LMA Script... but I've changed that approach.

In this episode I share
 - what is new to the script (as of last week)...
 - why I'm using the script for everything now...
 - my upcoming webinar with Stay22
 - why it's important you know I don't make affiliate $$ by telling you about Stay22

Link to see the script example I shared (search "wildlife")
Link to register for the Insight Series

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

I'm talking newsletters again today because they impact every part of your business... and Google can't get to them!

I'm sharing 2 reasons why you need to minimize the number of links in your newsletters... one of them is my all-time favorite study.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

I'm seeing a significant uptick in traffic from Pinterest right now. Are you?

If so, this might be the time to hire help (I use Virtual Powerhouse) or to build some new pins for your high-performing posts!

Second, a FREE tool called GoViral can help drive traffic... and if you use it strategically it can help grow your email list as well!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

We know that Google can change the prescribed meta description up to 70% of the time. 

What makes them do this? What can you do to lower the chances of this happening to you? And what makes a meta description "good"??

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!