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As if the Helpful Content Update wasn't enough... here comes a Core Update.

It's still rolling out, but I've been studying the winners and the losers and I've come to the conclusion that this update did TWO THINGS to the creator industry.

I give you the skinny on that AND explain why it "looks" like ads are to blame, but that might just be a correlation to what's really going on.

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Instagram is the ideal place to grow your subscriber list, and ManyChat is the tool to make it happen.

In this episode I explain ManyChat and how it works - and then give you several ways to leverage it.

1. Using the MULTIPLE lead magnets you already have on your site
2. When to use direct links to posts
3. Using it with clients and in brand contracts
4. How to use it for product sales

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Today I am asking you to rate yourself on a scale of 1-10 .... 

These 15 questions will help you evaluate your blogging business and determine where you need to focus in order to close out the year in a well-rounded position.

Where are you doing well... where do you need to focus?

And.. what questions did I miss??

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Eric Lancheres from on-page.ai published a new HCU report yesterday, and it's really really interesting.

Some conclusions mirror what we've been talking about - others are eerily different. Even different than what Google says is happening.

I encourage you to check out the full report (link below) but if you want the cliff-notes version... that's what this episode is all about.

Full report is here: https://on-page.ai/pages/wp-content/uploads/2023/10/Helpful-Content-Update-By-Eric-Lancheres.pdf

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Here's the #1 mistake I see bloggers making when it comes to content updates.

I see it over and over and over again, and it breaks my heart.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Great question from listener Annie - thanks for emailing me.

If you want to change the photos in a post update, will that impact your SEO?

We dive into that, as well as ideal sizes for your photos and more.

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===== FOLLOW ME =====

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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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You cannot rest on your laurels, expecting that your rankings will magically come back.

The changes are here to stay... and the longer you avoid the adjustment, the deeper your traffic will fall.

I hit you with some tough love this Monday. (But only because I care!)

I also share my KLIMB methodology to help you increase your traffic:

K - KNOW your keyword's intention
L - LEVERAGE your experience and thought leadership
I - INTEGRATE your content through topic clusters and internal linking
M - MANAGE your copywriting and accuracy
B - BACKLINK your posts with a strategy that does not involve paying for links or settling for ill-fitted reciprocity

Want the tactical steps to executing this methodology? The Content Update System is open for enrollment! Link below.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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After over a decade of being a die-hard fan, I am leaving SEMrush.

The change in price for us that were previously grandfathered in to the lower price has prompted me to see what else is out there on the market, and I've decided to move to SE Ranking. 

It's a little cheaper for me ($500/yr less) and can be a LOT cheaper for people with smaller blogs (up to $1171 cheaper per year)...

but here's the kicker...

I think it is better!

It has several components that I'm very excited about.

So here is a price comparison PLUS the 5 ways that I evaluate a tool for my business (and why I like SE Ranking for updates and new posts)

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Earlier this week I hosted MULTIPLE workshops about the Helpful Content Update and updating your blog posts with that in mind (and with general content decay in mind) and it was lots of of!

There are always a ton of questions at the end, and I've picked 7 of those to talk about it today's episode. Enjoy!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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A few episodes ago I shared my biggest blogging regret.  Whew - that was a hard one.

Today I am sharing some things that I did NOT do in my business - for which I have no regrets.

The first one is probably a little controversial!

But - to round it all out, I also share the things that I did do that I think made the biggest difference in the long run. 

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!