031: BLOGS ARE STILL RELEVANT WITH JAQUILYN EDWARDS

Jaquilyn Edwards is a writer, artist and the founder of Ochre & Beige, the blogging studio responsible for ghostwriting 150+ blog posts and several websites in the interior design industry last year.

Jaquilyn's design & marketing education at Stanford, paired with several years at a tech startup in Silicon Valley, are the power couple that help her support creative entrepreneurs' profit goals with effective blogging strategies.

Beyond executing a solid plan, however, Jaquilyn has found a knack for pinpointing a common theme, or why, among the flurry of details in each designer's life. This translates to capturing their unique "voices" within a blog or website and witnessing the surprising result — mutual empowerment on the path to profitability!

 TOPICS MENTIONED:

• Content Creation
• SEO
• Messaging
• Consistency

THOUGHTS FROM JAQUILYN:

• I had to make the choice to grow.
• Blogging gives you access to so many people.
• When you have a blog, you can structure content around it when it comes to marketing.
• You want your warm leads to sign up for the website.
• It’s natural to just post to social media once a week, but you can post multiple times.
• You can get 2-3 weeks of social content from one blog post.
• Mention the blast in any video you do.
• Your content should support your business goals.
• Use headlines settings to your advantage (H2 and H3 headers).
• You can write like you speak.
• Really focus on the value of your content.

SOCIALS:

• Website: www.ochreandbeige.com
• Facebook: Ochre and Beige
• Instagram: @jaquilyn.k

REFERENCES:

• Editorial Calendar - Freebie
• Blogging for Home Pros Group - Join
• Biz-Ability Just Do It - PIAC Ep. 025 with Rachel Moriarty
• Profit First by Mike Michalowicz 
• LuAnn Nigara Live - Register Today!