This week’s guest is Bobby Holland,  Vice President and Director, Freight Business Analytics, at US Bank.  US Bank has been around since 1863 and is currently the 5th largest bank in the United States.  They also process over $40B in freight payments each year.   In our conversation, Bobby explains his unexpected entry into the trucking industry and the incredible reliance everyone has on it.  He also discusses how US Bank’s Freight Payment Index provides data-driven insights into freight trends at the national and regional levels and utilizes a "same-source sales" type algorithm to ensure data accuracy.  The conversation also touches on challenges and importance of data integration, quality, and governance.  Finally, Bobby discusses future plans for the index, including incorporating more transportation modes and using AI for predictive analytics.