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This is the story of my sailing adventure in the summer of 2021 from Bermuda to New York. I’m out on the high seas once again with my sailing hero, Tania Abei, the author of Maiden Voyage, and 4 other crew I’ve never met before. We’ve got 800 miles of open ocean and a Berudua High to cross, giving us plenty of time to get to know each other. My trip is filled with drama and uncertainty, and that’s before I even get to the boat!
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We’ve all heard how the global pandemic has accelerated cloud adoption. Analysts report that 90% of enterprises with over 1000 employees and 50% of government agencies use the cloud. But why are some partners and customers still hesitant to make the shift?
In this episode, I’m speaking with Lana King, VP of Partner Programs, Training and Enablement at Mitel. Lana shares why some organizations are still relectant to embrace the cloud. Learn how Mitel is helping partners and their customers adopt the cloud business model through their unique partner managed program that allows partners to retain control of their customers while meeting Mitel’s business goals. Â
Here are the top things I learned from Lana about setting up a program to drive cloud adoption – many of these apply to achieving any objective through the channel.
What do partners want more than discounts and rebates? That’s the question I posed to Balaji Subramanian, SVP and Global Channel Chief at Igel. Before this interview, I didn’t know much about this successful edge computing company. They have a very interesting channel story of transformation.
Igel launched 21 years ago as a hardware company with a 100% channel, traditional 2-tier model with distributors and VARs. As they transitioned to being being a software company, they added System Integrators and MSPs to their partner ecosystem. And now they are moving to the SaaS subscription model.
Balaji stepped in as Igel’s channel chief one year ago and is modernizing their partner program to align with their new go to market model. One of the areas he’s focused on are partner incentives. Taking advice from his Partner Advisory Council, he’s replacing traditional back-end rebates with bespoke investments to help his partners drive more land, adopt, and expand motions in their customers’ journey.
Here are the top 5 things I learned from Balaji about partner incetives:
There’s a wide range of partners and influencers who can help you find and win new customers. The trick is finding what motivates them to recommend your solution. Learn how Chris Westfall, VP Channels and Alliances at Paylocity, built a partner referral program with creative non-cash rewards to drive partner sourced business.
Here are the top 5 things I learned from Chris about how Paylocity built an effective referral program that meets the top needs of their partners:
What percentage of your channel partners are achiveing their sales targets? Recruiting partners who are non-productive or a bad fit with your company is a costly waste of time. Paul Bird, Salesforce enthusiast and portal wizard at Magentrix, comes back for another Channel Journeys interview to share how you can find the right channel partners to grow your business.
Here are 3 tips to finding the right channel partners:
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