If a product or idea is worth promoting, it must be seen by the “end-user,” to borrow a marketing term. There is so much competition in business today…it is pointless to have a store unless people know you’re open for business.

 

Thousands of businesses open and close every year. It’s a shame, but too often practical planning isn’t a big enough part of the picture. The Lord understands the importance of planning, and the need to plan ahead applies to how we share Him with others, too.

 

Matthew 5 verses 13–16 says, “You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled underfoot.

 

You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house.

 

In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven."

 

You have the greatest story ever told right in the palm of your hand! God has provided it to you, and the only thing He requires of us is that we share it. But you can’t do that if fear, lack of planning, or hesitancy keep it from public view. Resolve now, today, to make your story of redemption and salvation available to others.

 

Lives are depending on it.

 

Let’s pray.

 

Lord, give us a boldness and focus when sharing the Good News of Jesus Christ with a hurting world. Amen.