Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with <a href= "https://www.linkedin.com/in/chad-sanderson/">Chad Sanderson</a> from <a href="http://www.subway.com/en-us">Subway</a> to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.

Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with Chad Sanderson from Subway to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.

Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with <a href="https://www.linkedin.com/in/chad-sanderson/" rel="noopener noreferrer">Chad Sanderson</a> from <a href="http://www.subway.com/en-us" rel="noopener noreferrer">Subway</a> to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.

(Bonus) 1:1 with Chad Sanderson: The Pitfalls of A/B Testing

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus).  After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

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(Bonus) 1:1 with Chad Sanderson: The Pitfalls of A/B Testing

(Bonus) 1:1 with Chad Sanderson: The Pitfalls of A/B Testing

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