In this short bonus episode Samie talks about the importance of having a 'central message’ of 8 words or less for effective communication and what is a 'petal'.

Samie discovered the art and science of how to communicate a powerful idea when he did a TEDx talk, and we use this methodology to structure the podcast. This 'tool' can be used to help improve our communications across all mediums and situations and Samie shares some tips on how to do this.