Book marketing is a thorn in many a writer's side, but here with a fine set ot tweezers is marketing whiz, Nicky Pecone.Nicky is the founder of Iron Age Marketing, a marketing agency that specialises in helping writers promote their books and build their brand.In our chat, we talk about the fundamentals of book marketing—what it is, what it involves, and what writers can do to start building their name and selling books.

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