The What Podcast is back with another High Five Clip! This week, the crew dial the clock back to 2020 when they traveled to Knoxville, Tennessee for a conversation with Ted Heinig, Stephen Greene, and Bryan Benson of AC Entertainment to talk about how they book the lineup for festivals such as (you guessed it) Bonnaroo.

The trio of guests discusses booking artists while not being able to see all of them, how they avoid double-booking conflicts, and how important timing is for both the artists and the festival. They then discuss how they helped kickstart the careers of artists like Alabama Shakes and The Black Keys.

Listen to The What Podcast chatting with Ted Heinig, Stephen Greene, and Bryan Benson of AC Entertainment, or watch it via YouTube. You can also listen to the full 2020 episode here. While you’re at it, go ahead and like, review, and subscribe to The What Podcast wherever you get your podcasts.

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CHAPTERS

(00:00:00) Intro

(00:00:30) High Five Clip with Bryan Benson, Ted Heinig, and Stephen Greene

(00:06:20) Outro

Enter our Bonnaroo 2026 ticket giveaway at thewhat.co/win! We've got two tickets to give away with a camping pass!

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The What Podcast theme: "Aquarius" by *repeat repeat, used with permission.

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