Digital advertising is a given for any business in the world today, but how can credit unions connect the right products to their existing members and grow their member base?
By increasing and honing their digital engagement tactics.
Today’s guest Michael Hostetler, VP of Marketing at Crane Credit Union, shares how his credit union leverages data to thoughtfully market relevant products to members.
Join us as we discuss:
Using an entrepreneurial mindset to increase credit union member growth and engagement
Educating members about product offerings
Improving the new member and new loan onboarding process
Digital marketing strategies and channels that integrate the marketing and user experience