BOSS-it

Most marketers you hire will not get you results. 

You may have experienced this before. 

They promise to deliver. But fail miserably. 

 
In this episode of BOSS-it you’ll find out from expert marketer, Shane Barker, how to identify which marketer/s to hire if you want great results.

You’ll also learn Shane’s response to B2B companies who say: “Social media isn’t for us.” As well as, the biggest mistake software companies are making right now with their content marketing. Amongst a host of other things.


Links:
www.shanebarker.com

This week Mark Edwards interviews Aurangzeb Khan. Aurangzeb sold his company for $125 million and has now just invented the Panacast 3 with Jabra.
How did he do it? - Are there any secrets to his success? - What was the main lesson he learnt from his failed ventures? All of these questions and more are answered in this episode.
Links:
https://www.jabra.com/business/video-conferencing/jabra-panacast#/#8100-119 

Partnerships: a seemingly simple & almost insignificant part of any business. Yet, they’re more important than you may suspect. 

In this episode of BOSS-it, Mark Edwards talks to Colin Frith, founder of Covvered, a company which helps people keep track of valuable warranties and insurance policies. 

You’ll learn how Colin transformed Covvered with the partnerships he formed in his business. 

And, Colin reveals exactly how you too can transform your business - just like he did.

Links: 

www.covvered.com

Knowing which person to hire for your company is tricky. And you can waste a lot of time & money if you get it wrong. In this episode, Mark Edwards interviews David Hirschfield. David is an expert in scaleable software development. 

You’ll hear David’s one sure-fire method to make sure he always hires the right person for the job. As well as the one characteristic you need to develop to be ultra-successful in our industry. Amongst other things.

Links:
https://www.tekyz.com/

Speech Technology is exploding within the software industry so this episode will bring you up-to-date with what’s going on, so you can see the potential value to yourself and your business. 

In this episode Mark Edwards interviews speech technology expert, Nigel Cannings. You’ll also learn about a new, upcoming area within speech technology which could prove of real benefit to your business. 

Links:

www.intelligentvoice.com 

In this episode Mark interviews Greg Dickenson. Greg is an expert in creating great demo experiences so prospects can truly experience your product prior to buying. This is highly important because it will dramatically affect your conversion rates. So this episode is definitely one you should check out. And if you have any feedback for the podcast you can email Mark (The Host) at [email protected] or Greg Dickenson from Omedym at [email protected] 

Links:

www.Omedym.com  

In this episode Mark Edwards talks with Jeremy Brassington. Jeremy is the CEO of Note Taking Express who have created a platform for note taking which takes it to another level. You’ll hear Jeremy’s interesting background story as well as his inspirational journey you can learn a lot from. If you have any feedback for this episode then please email [email protected] 

Links:

l  www.notetakingexpress.com 

In this episode Mark talks with Tony Armour. Tony is an expert in the management drivers industry. He’ll explain what management should NOT do in the software industry (even though most of them do these things), the way to run a small company if you’re looking to scale AND why successful people are successful. If you want to get in contact with Mark for any reason then email [email protected] 

Most people who come across your business will not buy from you straight away. So in this episode, Jon street, a marketing expert, explains what to do about this. And trust me, this one is a good one! We cover everything from overcoming social anxiety to how to get your business positioning right to the unique giving approach that can boost your business and even your life!

Links:

l  The Go Giver by Bob burg - https://www.amazon.co.uk/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_1?keywords=the+go+giver&qid=1558621277&s=gateway&sr=8-1 

l  Give and take by Adam Grant - https://www.amazon.co.uk/Give-Take-Helping-Others-Success/dp/1780224729/ref=sr_1_1?keywords=give+and+take&qid=1558621301&s=gateway&sr=8-1 

l  Jon Street - www.jonstreet.com 

In this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales & marketing you do in the future.