BOSS-it

In this episode Mark Edwards has a chat with Jon Buchan. They talk about the importance of humour in your business, using FaceBook for B2B advertising and how to write your content in the correct tone of voice for your audience.

Links for podcast:

l  CHARM OFFENSIVE LINK - https://www.charm-offensive.co.uk/ 

l  CHARM OFFENSIVE FACEBOOK LINK - https://www.facebook.com/groups/charmoffensivegroup 

l  Colin Theriot- https://cultofcopy.com/ 

You may think you understand your target market. But, do you really? New research from a Harvard Business School professor has revealed something few software entrepreneurs know. In this episode, Michael Humblet and Mark Edwards discuss these findings as well as a couple of other interesting topics suitable for software entrepreneurs.

https://www.bossequity.com/resources/podcasts

Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now, and you can receive one free 30-minute telephone consultation.

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Boss-IT podcast has received a question from one of our listeners, Peter: “Is your company worth more if it operates in several countries, or is £10 million revenue the same value if it’s all from the same geographical location?” Well, in this episode Michael Humblet and Mark Edwards are joined by another Peter (an expert in Virtual Reality) to discuss this very question. We ponder whether global expansion of your business is even worth the hassle. As well as a couple of other interesting topics.

Anyone involved in any type of business, in any country, needs to see this research. You'll probably be pleasantly surprised! Check out the study for yourself (but only after you've listened to our analysis of it which you may find intriguing): 

https://www.forbes.com/sites/kurtbadenhausen/2018/12/19/the-best-countries-for-business-2019-u-s-down-u-k-on-top/

Everybody knows how technology is changing the world. But how many people know the specific upcoming trends in the B2B software industry? In this episode, we draw on over 30 years of experience in the B2b software industry to tell you what we think is going to happen next. (This could be really interesting to you if you're a software entrepreneur!)

Of course, everyone has their own opinion. Some will say it's better for you to take your business public. While others will say it's not. However, in this episode, Mark Edwards and Michael Humbleton describe the numerous benefits to NOT taking your business public. Plus they talk about other topics that would be useful to any software entrepreneur.

Michael and Mark this week in their podcast try something different. Since they were together in Belgium for a speaking event they decided to get nose to nose and do a video podcast. They discuss a number of things relevant for software entrepreneurs this week including presenting on stage and Michael gets a bit uneasy

For this episode Michael Humblet is away on business. Instead Mark Edwards is joined by Bernard Braithwaite, a marketing expert, who can tell you how to succeed at marketing in the software sector. Bernard will share some fresh perspectives you may not have heard before. And he describes them in an easy to understand way, so you can implement them immediately…

Links for podcast:

l  www.mimeanalytics.com - Bernard Braithwaite’s Website

l  https://nz.linkedin.com/in/bernardbraithwaite - Bernard Braithwaite’s LinkedIn

l  [email protected] - Contact Mark Edwards if you have any comments about the Boss-It podcast.

The average software company is missing out on 90% of the leads they could be getting. In this episode, we reveal how you can make sure you aren’t one of them. And it doesn’t require you hiring any new staff or making any dramatic changes. You’ll only have to improve one part of your business.