BOSS-it

Avoid the big error almost all software companies make which lowers their conversion rates

Are your sales people failing to convert as many prospects into customers as you would like? This may be because prospects are being given inconsistent sales messages from your staff, brochures and website etc... In this episode, Michael Humblet and Mark Edwards reveal how you can make sure your prospects get the same exact sales message every time. This will of course result in more sales due to less confused prospects. (And by the way, this podcast is for you, even if you have a small company!)

Links for podcast:

l  https://qwilr.com/ 

l  https://www.pandadoc.com 

Miksang. That’s the Tibetan word that could transform your business for the better. Listen to this episode to find out what it means and how it can benefit you. Also, we’re always looking for new podcast topic ideas. 

If you have any problems you’re currently facing in your business then feel free to email me at [email protected]. We will then discuss it on our nearest convenient episode of Boss-IT Podcast.

Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)

I remember being told ‘you need 11 touchpoints before you can convert a prospect into a customer’. Over the years I’ve also been told that number is 7 … or even 8 touchpoints that you need. How confusing! The great thing is there’s now some new, reliable research that’s come out that can put an end to this debate. Exactly how many touchpoints do we need? Or do we even need to focus on touchpoints at all? Michael Humblet reveals all in this episode. 

Links for podcast:

l  Mous Iphone Case (YouTube video dropping the case from a crane) - https://www.youtube.com/watch?v=49tFe9rVglM 

l  Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons https://www.amazon.co.uk/Whoever-Tells-Best-Story-Wins/dp/0814449131/ref=sr_1_1?s=books&ie=UTF8&qid=1538303229&sr=1-1&keywords=whoever+tells+the+best+story+wins 

l  Trust me, I’m a Salesman: How to Earn Customers through Trust and Value by Mr. Yuri Van Der Sluis https://www.amazon.co.uk/Trust-Im-Salesman-Customers-through/dp/9887890103 

You’ve probably read dozens of books telling you how to succeed in business. But the problem is they all show you a different path to success. Some of these books may even contain contradictory information to what you’ve read elsewhere. The truth is that successful people have very few common traits amongst them. However, having dealt with hundreds of software entrepreneurs, I’ve found one common trait they all have. In this episode, I’ll reveal what that one skill is.

www.bossequity.com

How a “punctum” can make your software demo more persuasive

Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describe what a “punctum” is and how it can make your software demo instantly more persuasive.

NOTE: Click here to download Michael Humblet’s FREE course - 
https://schoolofsales.be/p/accelerate-your-business-with-value-ladders

https://www.linkedin.com/in/michaelhumblet/ Don’t forget to give Michael feedback on his course. ;)

ClickFunnels has recently been valued at over $500 Million. Now what may surprise you, if you don’t already know it, is that ClickFunnels was only founded in 2014. In this episode, we talk about the techniques they used to achieve their success. Plus, we talk about another successful ‘unicorn’ company as well. These case studies will be useful because ‘success leaves tracks that we can follow ourselves’. Enjoy!

Links for podcast:

Sweep Bright - www.SweepBright.com

The Fourth Industrial Revolution by Klaus Schwab - https://www.amazon.co.uk/Fourth-Industrial-Revolution-Klaus-Schwab/dp/0241300754/ref=sr_1_1?ie=UTF8&qid=1537947955&sr=8-1&keywords=fourth+industrial+revolution 

Slack - www.Slack.com

Funnelytics - www.Funnelytics.io

Click Funnels - www.ClickFunnels.com 

James White on the Unique Challenges to Success in the Software Sector You’ve heard it before… the software sector is becoming more competitive by the day … and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice out there doesn’t help. 

This is of course a big topic, and it’s one we’re going to cover in more detail in future episodes. But today, I wanted to at least kick-start that discussion in a dramatic way. My guest is James White, the UK’s leading prospect conversion expert and sales mentor, and the co-author of the book Sales Genius 1: 20 top sales professionals share their sales secrets. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction - and that it sets the stage for additional episodes on this important topic. 

Also, James has kindly offered to give away 5 FREE COPIES OF HIS BOOK (Sales Genius 1: 20 top sales professionals share their sales secrets) to BOSS-IT listeners. If you’d like a copy then contact me at [email protected].

If you could include in your email some feedback for the BOSS-IT podcast then it would be appreciated :) 

Links for podcast:

Sales Genius 1: 20 top sales professionals share their secrets by Andrew Priestley - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/ref=sr_1_1?ie=UTF8&qid=1537947510&sr=8-1&keywords=sales+genius+andrew 

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz - https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?ie=UTF8&qid=1537947593&sr=8-1&keywords=the+hard+thing+about+hard+things 

James White (LinkedIn) - https://www.linkedin.com/in/jameswhitesales?originalSubdomain=uk 

James White (YouTube) - https://www.youtube.com/channel/UCUqzRMkyEC3dLYj5vQtzDEw 

James White (Website) - http://www.jameswhite.business/ 

As your business grows, it becomes even more important you lead your team in the most effective way possible. Big companies who fail to manage their employees correctly can often find themselves in difficulty! Especially in the software industry, where CEOs tend to have a technical mind that’s perhaps not at it’s best when dealing with people. In this episode we’ll explain why the dictatorial approach to management is now less effective. Also, we talk about why you need to clearly define who your company is and why this will help you.

Links for podcast:

Simon Sinek Ted Talk (Start With Why) - https://www.youtube.com/watch?v=u4ZoJKF_VuA 

Leaders Eat Last: Why Some Teams Pull Together And Others Don’t by Simon Sinek - https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/0670923176/ref=sr_1_1?ie=UTF8&qid=1537947339&sr=8-1&keywords=leaders+eat+last

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