Boss Lady Bloggers: Start a Blog and Business

Boss Lady Bloggers: Start a Blog and Business

By Genasys AsburyBusinessEntrepreneurship
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Boss Lady Bloggers: Start a Blog and Business episodes

  • Why Most Blogging Productivity Systems Fail (And What Actually Works)

    You've been thinking about joining The Productive Blogger Method. You've listened to the episodes. You've read the sales page. But something's still holding you back.

    In this episode, I'm answering every question I've received through DMs and emails, plus the questions I know you're thinking even if you haven't asked them out loud. No more wondering if this is right for you. It's time to get the answers you need.

    Questions Addressed in This Episode
    • What if I don't have time? (Hint: the program is designed to save you time, not add to your workload)
    • What if I'm too new? (This might be the best time to start, and here's why)
    • What if I've already tried productivity systems that didn't work? (This isn't a generic system, and that matters)
    • What if I don't follow through? (The execution-based guarantee puts the risk on me, not you)
    • Is this just templates? (Templates plus workshops plus a weekly rhythm plus accountability)
    • Is $47 really worth it? (And why the price increases after the beta closes)

    The Beta Closes in 3 Days
    • Founding member pricing: $47 (increases to $97 after beta)
    • Help shape what this program becomes
    • Personal support for every question
    • Execution-based guarantee

    Have a Question I Didn't Answer?

    DM me. I'll respond personally. Don't let an unanswered question be the reason you miss this.

    Resources

    [The Productive Blogger Method Beta, $47]

    18 min
  • Same Time Next Year : Will Anything Be Different With Your Blog?

    This isn't a comfortable episode of The Boss Lady Bloggers podcast. It's not designed to be. It's designed to show you the truth about where you're headed if nothing changes in your blogging business.

    Six months from now. One year from now. Two years from now. I'm painting both pictures today. The future where you keep waiting and the future where you finally take action. Both are available to you. Both start with the decision you make after this episode ends.

    What You'll Learn in This Episode
    • What your business actually looks like six months from now if nothing changes
    • The hidden cost of waiting that compounds over time
    • Why the voice telling you to wait is sabotaging you, not protecting you
    • What happens to your belief, your confidence, and your dreams when you stay stuck
    • The alternative future that's available if you choose action over comfort
    • Why not choosing is still a choice with real consequences

    Resources Mentioned

    [The Productive Blogger Method Beta, $47]

    The Beta Won't Be Open Forever


    The Productive Blogger Method is $47 right now. Founding member pricing. The opportunity to help shape what this becomes.


    At some point the beta ends and this opportunity disappears.


    Don't be the woman who thinks about joining later and discovers later is too late.


    [Click here to join while the beta is still open]

    18 min
  • The Tasks to Do as a Blogger if You Want to Make an Income

    You have a to-do list a mile long. Blogging and business tasks scattered across notebooks and apps and sticky notes. And every time you sit down to work on your blog and business, you feel paralyzed because everything feels equally important.

    In this episode of the Boss Lady Bloggers Podcast, I’m giving you the actual framework I use to decide what matters every single week when I work on my blogging business. This isn’t a teaser. This is the real thing. By the end, you’ll know exactly how to identify the three tasks that move your blog & business forward and how to protect them from everything competing for your attention.

    What You’ll Learn in This Episode
    • Why your brain can only truly focus on three priorities (and what happens when you ignore this)
    • The one question that instantly separates income-generating tasks from busy work
    • How to tell the difference between urgent and actually important
    • The three filters for choosing your weekly priorities
    • Why leverage should determine what gets your attention
    • The exact process I use every Sunday to plan my week
    • How to protect your priorities from distractions and false urgency

    The Three Priority Framework Questions

    What three tasks would move me closest to my next income goal?

    What would happen if I didn’t complete this task this week?

    Does this task create leverage that will keep paying off over time?

    Resources Mentioned

    [The Productive Blogger Method Beta, $47]

    Ready for the Full System?

    The Three Priority Framework is just the beginning. Inside The Productive Blogger Method, you get everything else you need to build an execution rhythm that actually sticks.

    The weekly planning process. The daily structure. The templates and dashboards. The mindset work. The persistence strategies.

    Beta pricing is $47 and founding members help shape what this becomes.

    [Join the Beta Program Now]

    20 min
  • You Don’t Need Another Blogging Course (Here’s What You Need Instead)

    You’ve bought the blogging courses. You’ve watched the trainings. You’ve downloaded the PDFs and bookmarked the strategies and told yourself that this time, this next thing, would finally be the answer.

    It wasn’t. And you’re starting to wonder if anything ever will be.

    In this episode of the Boss Lady Bloggers podcast, I’m validating your skepticism while showing you why The Productive Blogger Method isn’t what you think it is. This isn’t a course. It’s something different. And that distinction might be exactly what finally gets you unstuck.

    What You’ll Learn in This Episode
    • Why your resistance to buying another course is actually wisdom, not weakness
    • The real reason courses haven’t worked for you (and why it’s not your fault)
    • The difference between a course and an execution system
    • Why information was never your problem in the first place
    • How the 50/20/15/10/5 framework exposes what most bloggers get backwards
    • What it actually looks like to prioritize execution over education
    • Why I priced The Productive Blogger Method at $47

    Resources Mentioned

    The Productive Blogger Method Beta, $47

    Boss Lady Bloggers

    Ready to Stop Learning and Start Doing?

    The Productive Blogger Method isn’t another course to add to your collection. It’s an execution system that helps you implement what you already know.

    No more modules to climb through. No more content to consume. Just a framework, a rhythm, and a dashboard that tells you exactly what to do when you sit down at your laptop.

    Beta pricing is $47. Founding members are already inside building their execution rhythms.

    [Click here to join the beta]

    17 min
  • What I’d Tell You If You Were My Little Sister Starting a Blog

    You’re new. Excited. Maybe a little terrified. You see other bloggers making it look easy and you’re wondering if you’re already behind before you’ve even started.

    In this episode, I’m dropping the coach voice and talking to you like you’re family. If my little sister called me tomorrow and said she wanted to start a blog, this is exactly what I’d tell her. No fluff. No overwhelming strategy. Just the three things that actually matter when you’re starting out.

    Because starting right matters infinitely more than starting fast.

    What You’ll Learn in This Episode


    • Why structure first, strategy second is the mantra that separates successful bloggers from struggling ones
    • The one question you must answer before you write a single blog post
    • How to build a weekly rhythm that makes consistency automatic
    • Why knowledge is only 15% of the success equation (and what to do about it)
    • The dangerous trap of learning about problems you don’t have yet
    • My rule for new bloggers that will save you years of wasted effort
    • Why the blog is not the business (and what actually makes money)


    Resources Mentioned


    [The Productive Blogger Method Beta, $47]


    Ready to Start Right?


    The Productive Blogger Method beta is open and it was built for exactly this moment. Whether you’re brand new or you’ve been stuck for a while, this $47 execution system gives you the structure to finally move forward.

    No more guessing what to focus on. No more drowning in conflicting advice. Just a clear weekly rhythm and a dashboard that tells you exactly what to do when you sit down at your laptop.

    Founding members get beta pricing and the opportunity to help shape the final product.

    [Click here to join the beta]

    23 min
  • The Real Reason Your Blog Isn’t Working

    You’ve been doing the work. Writing the posts. Pinning. Batching. Learning. And still, the needle barely moves.

    This episode kicks off launch week for The Productive Blogger Method beta, and I’m not holding back. I’m naming the real reason your blog isn’t generating the income you deserve, and it has nothing to do with your niche, your content, or how hard you’re working.

    It’s your execution rhythm. And today, I’m showing you exactly how to fix it.

    What You’ll Learn in This Episode

    Why knowledge is only 15% of the success equation (and what makes up the other 85%)

    The 50/20/15/10/5 Framework that changed everything for my business

    Why AI has made execution the only competitive advantage left

    What most bloggers get completely backwards about productivity

    How to stop feeling busy without being productive

    The exact shift that separates struggling bloggers from profitable ones

    Resources Mentioned

    [The Productive Blogger Method Beta, $47]

    20 min
  • Stop Blaming Your Niche (And Start Executing Like Your Dream Depends On It)

    You've been staring at your blog for months (maybe years), convinced you picked the wrong blog niche. You watch other bloggers succeed in what looks like your exact space while you're stuck refreshing analytics and wondering if you should rebrand. Again.

    Here's the uncomfortable truth nobody wants to hear: your niche probably isn't the problem. Your execution is.

    In this episode, I'm breaking down why 80% of blogs fail within 18 months (spoiler: niche selection isn't even on the list), sharing the painful story of how I rebranded three times before I figured this out, and revealing the research that proves execution quality beats niche selection almost every single time.

    Plus, I'm sharing something I've never done before: I'm building The Productive Blogger Method in real-time with 10 founding members who are done making excuses about their niche and ready to fix their execution problem. This isn't a polished course. This is me building the execution system bloggers actually need, together with women who are ready to stop spinning.

    If you've ever convinced yourself you need to start over with a new niche, this episode will either relieve you or make you uncomfortable. Probably both.

    Listen if you:

    • Keep questioning whether you picked the right niche
    • Have rebranded or considered rebranding in the last year
    • Work hard on your blog but see minimal results
    • Know what to do but can't seem to do it consistently
    • Wonder why other bloggers succeed in "your" niche while you struggle

    Episode Highlights (Pull Quotes):

    "The niche was never the problem. My inability to stick with anything long enough to see it compound was the problem."


    "You can have all the information in the world. You can prompt AI for the perfect content strategy. But if you're not consistently executing on the right tasks, none of it matters."


    "Success doesn't follow the people who research niches the longest. It follows the people who pick something viable and execute consistently until it works."


    "80% of blogs fail within 18 months. When researchers dig into the causes, you know what they find? Inconsistent publishing. Poor content quality. Inadequate promotion. Giving up too soon. Niche selection doesn't even make the list."


    "You're not failing because you chose gardening instead of home organization. You're failing because you don't have a system that tells you what to execute today to make money tomorrow."


    "Traffic without conversion architecture is just noise."


    "The missing piece isn't knowledge. It's the system and discipline to execute consistently on what you already know."


    "Your niche probably isn't holding you back. The 47 missing pieces in your execution are holding you back."


    Key Takeaways:


    1. Research proves niche isn't the problem

    • 80% of blogs fail within 18 months, but niche selection never makes the list of failure causes
    • HubSpot study: 71% of unsuccessful bloggers lack documented content strategy vs. 36% of successful ones
    • Content Marketing Institute: 74% who improved results did so through strategy refinement, not niche changes


    2. Real bloggers winning in "impossible" niches

    • Epic Gardening: $17K to $27M in saturated gardening through superior execution
    • Pinch of Yum: $10.5M annually in overcrowded food blogging through consistent quality
    • Authority Hacker: Built and sold software review site in 18 months through better execution

    3. What execution actually involves

    • Content quality (research, unique value, search intent matching)
    • Consistency (publishing schedules, editorial calendars, content briefs)
    • SEO optimization (keyword research, technical optimization, site audits)
    • User experience (mobile responsiveness, site speed, navigation)
    • Promotion strategy (email building, community engagement, content distribution)
    • Monetization (multiple revenue streams beyond affiliate links)


    4. The 50/20/15/10/5 Formula

    • 50% Execution (taking action on what you know)
    • 20% Persistence (pushing through failures and messy middles)
    • 15% Knowledge (just enough to know what to do next)
    • 10% Mindset (resilience to see failure as data, not identity)
    • 5% Systems (structures that support execution)


    5. When niche DOES matter (the exceptions)

    • YMYL topics requiring credentials (health, finance, legal)
    • Markets with 4,000+ established competitors
    • Structural monetization problems (low-value products, low commissions)
    • Declining markets showing 2+ year downtrends
    • Audience size below viability thresholds


    6. Diagnostic questions to know if it's really execution

    • Have you published consistently every week for 90+ days?
    • Do you have documented content strategy connecting to actual offers?
    • Can someone discover you, get value, and purchase within your ecosystem?
    • Does your website actually sell something beyond affiliate links?
    • Have you promoted content as actively as you created it?
    • Have you stayed in one niche long enough to build topical authority?


    Resources Mentioned:

    Research Studies Referenced:

    • HubSpot Study: 500+ marketers on blog success factors
    • Content Marketing Institute: 1,000+ marketers on what drives results
    • RankIQ: Blog niche profitability analysis


    Case Studies Discussed:

    • Epic Gardening (Kevin Espiritu)
    • Pinch of Yum (Lindsay & Bjork Ostrom)
    • Authority Hacker software review site
    • Backlinko (Brian Dean) - 80/20 promotion rule

    Boss Lady Bloggers Programs:

    Blog Flow™

    The Blog Operating System™

    The Blog Business Buildout™


    What's Next:The Productive Blogger Method (Beta Launch)

    I'm building a complete execution system for bloggers who are done blaming their niche and ready to fix their follow-through problem.


    This is NOT a polished course. This is me building the system WITH 10 founding members in real-time.


    What we're creating together:

    • Framework that turns "I don't know what to do" into "I know exactly what matters today"
    • Weekly execution sprints with 3 non-negotiables (not 47 tasks)
    • Systems that actually work: content briefs, editorial calendars, promotion checklists
    • Accountability that helps you see patterns in where you're dropping the ball
    • Direct access to me as we build this together


    Beta Details:

    • Only 10 founding members
    • Launches in 2 weeks
    • Fraction of the eventual price
    • You help shape what this becomes

    Want in? Email me at [email protected] with "I'm in" and I'll send you the details.


    Episode Challenge:

    Your 90-Day Execution Commitment


    Stop researching niches. Stop planning your next rebrand. Commit to 90 days of execution in your current niche without switching.


    Week 1-4: Audit honestly. Create documented content strategy. Set up systems.


    Week 5-8: Execute consistently. Publish weekly. Promote actively. Track metrics without judging results.


    Week 9-12: Refine what's working. Optimize high-performers. Launch or refine your core offer.


    30 min
  • The invisible system behind every high-converting blog

    In this episode, we reveal the invisible architecture behind high-converting blogs and why traffic alone isn’t enough. Learn how building a strategic customer journey—beyond just content—is the key to consistent income. Discover the seven essential pieces of your business system, including audience research, website design, email marketing, sales funnels, and powerful offers. Stop wasting time on the wrong tasks and start constructing the infrastructure that actually drives sales. Perfect for bloggers ready to scale their business and turn passion into profit.

    What You’ll Learn in This Episode:

    • Why most bloggers build content farms instead of conversion systems
    • The difference between content creation and business architecture
    • How to understand your audience at a deep level for better messaging
    • Creating a high-converting website that functions as a sales machine
    • Designing strategic blog posts that lead to conversions
    • Building relationships with email marketing that nurtures and sells
    • Crafting a seamless sales funnel that guides your blogging audience to buy
    • How to develop a clear, irresistible offer that solves real problems
    • Why each piece of your system needs to work together for maximum results
    • What to do if your current system is broken or missing key elements

    Resources & Links:

    • Book a strategy call to build your business system
    • Learn more about transforming your blog into a profitable business

    Subscribe & Review: Loved this episode? Subscribe and leave a review to help more bloggers unlock their business potential!

    Takeaways:

    • Many bloggers mistakenly believe their lack of income results from insufficient traffic or content creation.
    • The fundamental issue lies in the absence of a cohesive sales system designed to convert visitors into customers.
    • Understanding the audience's pain points is crucial in creating blog content that resonates and converts effectively.
    • A high-converting website must not only be visually appealing but also strategically designed to facilitate sales progression.

    20 min
  • The Blogging Lies We've Been Told - & What to Do Instead

    Most bloggers are building the wrong thing. They’re following strategies designed to keep them stuck—chasing traffic, learning endlessly, and hoping it’ll somehow turn into money. In this episode, I’m breaking down the biggest lies the blogging industry has sold us and showing you the truth about what actually creates income, momentum, and freedom. You’ll walk away knowing how to stop blogging for pennies and start building a real business that sells.

    Key Takeaways

    Blogging isn’t a business.

    Your blog is the marketing engine, not the business itself. Stop building content first and start with an offer.

    Platform doesn’t equal success.

    WordPress, Showit, Squarespace—it doesn’t matter. What matters is conversion design. Your website should sell, not just publish.

    Affiliate marketing and ads aren’t real business models.

    You’re building income for others. Real growth happens when you sell your own offers.

    Traffic doesn’t equal money.

    Traffic without strategy is vanity. Focus on conversion, not pageviews.

    More courses won’t fix your problem.

    Information doesn’t equal transformation. Execution is where results happen.

    (Use the 50/20/15/10/5 rule: 50% execution, 20% persistence, 15% knowledge, 10% mindset, 5% systems.)

    AI can’t replace discernment.

    It can execute fast, but if you’re executing the wrong strategy, you’ll just get bad results faster.

    Design comes last, not first.

    Offer → Messaging → Website → Content. Build in the right order so everything connects.


    Resources Mentioned


    Free Resource: [Download The Blog Business Foundations Checklist →]

    The exact framework to turn your blog into a real business that sells.

    Would you rather read this epiosde?

    Read here: https://view.flodesk.com/emails/68f26c8d0769198b79a7d014


    Listener Homework

    Ask yourself these five questions and write down your answers:


    1. What offer am I actually building toward?
    2. Who exactly am I serving?
    3. What problem do I solve for them?
    4. Does my website guide visitors toward that offer?
    5. Is my content connected to my business strategy?

    Then choose one next step from your answers and execute it this week. Don’t just plan. Act.


    Episode Quote

    “Your blog isn’t the business. It’s the marketing engine for your business. Build the business first, then let your blog sell it.”

    32 min
  • The Pivot: Boss Lady Bloggers is Evolving

    In this episode, I’m opening the curtain on the biggest shift Boss Lady Bloggers has ever made.

    This is not a “strategy” episode — it’s a founder update and a philosophy shift.

    After coaching and mentoring hundreds of women over the years, I started to see something powerful that changed how I think about success entirely:

    Knowledge doesn’t create success. Execution does.

    Most bloggers don’t struggle because they lack strategy — they struggle because they never learned how to consistently execute what they already know. This episode explains the deeper reasoning behind the new direction of Boss Lady Bloggers, the research that backs it, and the mission I’m building everything around moving forward.

    You’ll Learn
    • Why more information isn’t the answer (and what actually moves your business forward)
    • The real reason bloggers struggle with consistency, clarity, and follow-through
    • The five components of goal achievement and how they apply to your success
    • Why execution matters more than perfection — and how to start applying it now
    • What’s changing behind the scenes at Boss Lady Bloggers and why this matters for you

    Key Takeaways
    • Execution is everything. You don’t need more to-do lists or courses — you need focused, repeatable action that compounds.
    • Knowledge isn’t power without motion. Most creators are trapped in learning loops that feel productive but stall results.
    • Persistence beats talent. The women who win are the ones who keep showing up, refining, and executing over time.
    • Systems create freedom. You don’t need to “get motivated” every day — you need a structure that keeps you consistent even when life happens.
    • This pivot is an evolution, not a reset. Everything Boss Lady Bloggers has always stood for — clarity, confidence, and business through blogging — still exists, but now through the lens of execution, not overload.

    Memorable Quotes“Knowledge sets the direction. Execution moves the vehicle.”“You already know enough to be successful. What’s missing is a structure that makes consistency inevitable.”“The future belongs to the women who act faster on what they know.”“Most people don’t fail because they don’t care. They fail because they were taught to chase knowledge instead of mastering execution.”The Five Components of Goal Achievement

    Execution – 50%- Focused daily action that compounds over time.

    Persistence – 20%- Following through when things feel slow, uncertain, or messy.

    Knowledge – 15%- Enough to start — not enough to stall.

    Mindset – 10%- Believing improvement is possible through effort.

    Systems – 5%- Routines and tools that make progress sustainable.

    This isn’t theory. It’s how real progress works — and it’s the framework behind every future Boss Lady Bloggers offer and program.


    What’s Next for Boss Lady Bloggers

    You’ll see new programs, new frameworks, and new systems built entirely around this philosophy: turning knowledge into execution that drives real results.

    The offers you know and love — from coaching to website design — will remain, but with stronger implementation support, accountability, and structure.

    If you’ve ever said, “I know what to do; I just can’t seem to do it consistently,” this next season of Boss Lady Bloggers is for you.


    Resources & Links
    • Join the Email List: BossLadyBloggers.com — be the first to know when new programs launch



    11 min

About Boss Lady Bloggers: Start a Blog and Business

From the publisher's feed

Blogging 101 - Boss Lady Bloggers helps bloggers turn their expensive blogging hobby into a profitable blogging business that makes money. Here we talk about the best blogging tips for blogging beginners like how to start a blog, how to increase blog traffic, how to make money blogging, and the mindset you need to have as a blogger to succeed. Whether you're new to blogging or a seasoned pro, join as we explore the world of blogging and help you take your blog to the next level. Subscribe now to never miss an episode!

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