Most bloggers are building the wrong thing. They’re following strategies designed to keep them stuck—chasing traffic, learning endlessly, and hoping it’ll somehow turn into money. In this episode, I’m breaking down the biggest lies the blogging industry has sold us and showing you the truth about what actually creates income, momentum, and freedom. You’ll walk away knowing how to stop blogging for pennies and start building a real business that sells.

Blogging isn’t a business.

Your blog is the marketing engine, not the business itself. Stop building content first and start with an offer.

Platform doesn’t equal success.

WordPress, Showit, Squarespace—it doesn’t matter. What matters is conversion design. Your website should sell, not just publish.

Affiliate marketing and ads aren’t real business models.

You’re building income for others. Real growth happens when you sell your own offers.

Traffic doesn’t equal money.

Traffic without strategy is vanity. Focus on conversion, not pageviews.

More courses won’t fix your problem.

Information doesn’t equal transformation. Execution is where results happen.

(Use the 50/20/15/10/5 rule: 50% execution, 20% persistence, 15% knowledge, 10% mindset, 5% systems.)

AI can’t replace discernment.

It can execute fast, but if you’re executing the wrong strategy, you’ll just get bad results faster.

Design comes last, not first.

Offer → Messaging → Website → Content. Build in the right order so everything connects.

Free Resource: [Download The Blog Business Foundations Checklist →]

The exact framework to turn your blog into a real business that sells.

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Ask yourself these five questions and write down your answers:

1. What offer am I actually building toward?
2. Who exactly am I serving?
3. What problem do I solve for them?
4. Does my website guide visitors toward that offer?
5. Is my content connected to my business strategy?

Then choose one next step from your answers and execute it this week. Don’t just plan. Act.

“Your blog isn’t the business. It’s the marketing engine for your business. Build the business first, then let your blog sell it.”